A limited collaboration with MUVEIL, a popular brand known for its playful designs and unique, charming, and fantastical world view.
This was made possible by our shared passion for craftsmanship, which includes paying close attention to every detail in design, sewing, and materials, and valuing the warmth of handmade products.
2022.12.7
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MUVEIL×familiar
New collaboration items based on the Grandma Charm motif are now available
MUVEIL×familiar
Sales start from 11:00 on Friday, December 16, 2022
Lineup
This collaboration will see the sale of items with the "Grandma" motif from Grandma Charm, as well as denim bags made with MUVEIL's original textiles.
Enjoy the lineup packed with the attention to detail of both brands.
MUVEIL×familiar denim bag
A denim bag made with MUVEIL's original textile.
The motifs are made with a focus on texture, using real raccoon fur, and the foam parts are made of fleece fabric to make them fluffy.
This art piece is filled with cute items that evoke the idea of bathing, such as a bear wearing terry cloth clothes, a sparkly shampoo hat, and a bathtub.
Product number: 780430
Price: 27,500 yen (tax included)
■Size: Approximately 32cm long x 43cm wide
*Due to production reasons, sales will begin at 11:00 on Thursday, December 22nd.
Grandma Charm
"Grandmas" are women who have always enjoyed fashion in their own style as they grew older.
The Grandma Charms, modeled after these women, continue to deliver MUVEIL's message as symbols of a free spirit that is not bound by anything, a healthy mind and body, and abundant wisdom and humor.
This time, we have grandmas carrying denim bags, and grandmas dressed in outfits that match the designs of collaboration items such as raccoons and shampoo hats.
Product number: 780429
Price: 15,400 yen (tax included)
■Size: Approximately 14.5cm long x 6.5cm wide
■Color: JA, LI, RO, VI
*The design of the shopping bag in VI (bottom right) differs from the actual product. Please refer to the image on the product detail page for the correct design.
JA
Jasmine Age: 77
Hobbies: Watching movies I'm working hard in my lessons in preparation for the recital!
I want to surprise everyone with my performance.
LI
Lily Age: 78
Hobbies: Traveling Today I did laundry with my favorite scented detergent.
I'll get all bubbly myself while I clean it up!
RO
Rose Age: 75
Hobbies: Cooking I was invited to a friend's house today with my favorite bear doll ♪
VI
Violet Age: 86
Hobbies: Gambling I bought myself a lot of rewards for working hard ♡
I'm going to try quitting drinking so I can go shopping again!