Familiar was originally established by four women in 1950, one including Atsuko Banno who had a passion to create the best quality products for children. We have over seventy stores all across of Japan, the flagship store being located in the heart of Kobe, proposing original lifestyles for children and their families.
We aim to help create a future for children to fulfill their potentials, based on our corporate philosophy "Create Chances for Children."
Welcome to familiar
wish list
For our children's futures
-
Food Is a Source of Happiness
The idea of food has been integral to familiar since our founding. We have approached food from various directions, including clothing, education, and our restaurant, continuously offering opportunities that spark children's interest in food. -
Joyful eco-action
Instead of saying "we have to," let's think of joyful ways of being ecological. Could we turn paper diapers into a forest? We are always looking for fun and inspiring ideas to better the environment for our children. -
Playing is learning
The word "education" tends to evoke the idea of academics, such as reading, writing, or math-but a child learns best by immersing in play. We treasure the creativity that blossoms when children engage in the things they love. -
Color your days with music
Music is something that allows us to connect with one another, even as strangers, or as people who speak different languages. Let's bring happiness to children with this universal communication tool that allow us to transcend our differences. -
Making art part of everyday life
We wish to offer art as an implicit part of children's lives. The impact and excitement a child receives from art can be a deeply moving force that informs their artistic expression. -
Being curious about clothes
Making and wearing clothes are part of how we express our individuality. At familiar, we strive for true freedom of style and challenge ourselves to be independent of convention. -
Experiencing the beauty of the seasons
The flowers, plants, and fruits of the four seasons; the beauty of their colors and shapes have always nourished the human soul. In the same way, creations inspired by nature capture our hearts throughout the ages. -
Integrating tradition and technology
We combine the best of our heritage textiles and motifs with cutting-edge technology as we update our products, incorporating exciting new materials to enrich our lives. -
Content visualization
The process of creating everything we offer, from clothing to food, events and education-all of which aim to create chances for children-is managed by a centralized Visual Platform, which allows us to align our hearts and minds. -
For our children's futures
The future and the past are interconnected. The past creates the present moment, which shapes the future. -
Taking up a media role
For the past 73 years, familiar has honored both internal and external relationships. We are looking forward to becoming the connecting bridge between all of our communities and embracing a new role in the media landscape.
75th Anniversary
Familiar has marked the 75th anniversary in 2025. We will continue to take on the challenge of creating contents full of imaginations, with the theme “What's Next?"
for the first 1000days
"The first 1000 days" represent the number of days a mother is pregnant with a baby until the baby reaches the age of two years old. We offer a variety of events to support expectant mothers during this period including seminars and photo shoots. We also offer other events after the age of two, in aim to nurture children's talents.
Product
New Topics
Check out our latest collection of products and events with monthly changing themes, along with exclusive collaborations with other brands and companies.
About familiar
We aim to help create a future for all children to have the chances to fulfill their potentials, based on our corporate philosophy "Create Chances for Children."