2022.10.6
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Kobe City x Pampers x Familia "Kobe's Unique Childcare Support Co-Creation Project" Launched

Kobe's unique child-rearing support co-creation project

Kobe City and Kobe-based P&G Pampers and Familia are collaborating to launch the "Kobe's Unique Childcare Support Co-Creation Project."
This project will implement a variety of initiatives based on three pillars: "Supporting the balance between work and child-rearing," "Creating a creative learning environment for children," and "Disseminating information about Kobe's unique child-rearing support."

Support for balancing work and childcare

Initiatives for working expectant mothers and fathers

Familiar believes that the first 1000 days from conception until your baby's second birthday are an important period for your baby's development, and provides content to support their growth during those 1000 days.
One of these events, "Pre-mom Festival -for the first 1000 days-," is an event aimed at helping mothers enjoy life as a new mother. It includes hands-on events such as a maternity seminar where you can learn about caring for a baby.
For the next Pre-Mom Festival in November, the experiential event at the Kobe main store will be extended from the previous two days on the weekend to three days, including weekdays, to allow more working mothers and fathers to attend.

For more information about "for the first 1000 days" click here>>>

Furthermore, as part of our childcare support efforts, at the Pre-Mama Festival in November, we will be giving away Pampers Skin No. 1 Super Absorbent Slim Pants to expectant mothers and expectant fathers who participate in the "Underwear Dressing Experience (reservation required, free of charge)."

■Dates: November 12th (Sat) - 14th (Mon)
■Store: Kobe Main Store ■Target audience: expectant mothers and expectant fathers ■Participation fee: Free ■Reservations: Reservations will be accepted starting from 11:00 on Tuesday, October 11th.
*Details will be released at 10:00 on Friday, October 7th.
*The gift "Pampers Skin No. 1* 1 Super Absorbent Slim Pants" is not a Familiar design.

Creating a creative learning environment for children

"KIDS LABO" - A learning space that fosters creativity and expressiveness

At our Kobe main store, we operate "KIDS LABO," a place for children to learn about the environment from the time they graduate from 1000days until they start school.
We regularly hold programs that foster creativity and expressiveness through experiences with "things," "experiences," and "learning."

Holding a workshop using thinned wood from Kobe's Satoyama

Thinning is one of the efforts to preserve Kobe's Satoyama in beauty for future generations.
In May 2022, we held a workshop at our Kobe main store to create clocks using thinned wood, hoping that children would come into contact with real natural wood and think about nature.

Providing a learning environment that leverages the strengths of each of the three parties. An event will be held in the Satoyama area of ​​Kobe together with Kobe City, Pampers, Familia, and students from Kobe City University of Foreign Studies (August 2022).
We held a workshop (Familia) where participants could enjoy making their own unique bird calls using thinned wood from Kobe's Satoyama woodlands, and a workshop (Pampers) where participants could learn native English using a bird-themed theme in connection with bird calls.

Taking advantage of the favorable environment that Kobe offers, we will continue to strengthen our efforts to provide children with opportunities to come into contact with the "real thing" by learning from engineers and professionals with the unique skills of each company, and to spark a wide range of interests and curiosity.

Providing information on Kobe's unique child-rearing support

Kobe-exclusive original items will be distributed nationwide as hometown tax return gifts.

By using original Familia items exclusive to Kobe as gifts in return for hometown tax donations, we are spreading the word about "raising children in Kobe" throughout the country.
We offer a variety of items, including a "Hospital Discharge/Shrine Visit Set" recommended for families expecting a baby, and a "Kobe Notebook Set" that can be used by people of all ages. Applications can be made on the Kobe City Hometown Tax Return Gifts website.

Hometown Tax Donation Exclusive! Familiar Design "Pampers Skincare No. 1* 1 Super Absorbent Slim Pants"

Familia's original design has been added to the popular Pampers diaper "Pampers Skin's No. 1 Super Absorbent Slim Pants," which is "thin" and "super absorbent" and has a slim fit even when absorbing a lot of urine.
The diapers get bigger as your child grows, and this illustration shows them growing.
You can enjoy two designs: one based on the nature-rich Kobe motif, and one based on the fashionable city of Kobe.

* 1 Comparison with other P&G products other than "Hadahe no Ichiban"

About the design
①Design based on the motif of Kobe, a city rich in nature
The image is of a bear and a rabbit watching over the plants growing in Kobe, a city surrounded by lush greenery and mountains by the sea.
The design allows the plants to grow as the diaper size increases.
②Design based on the fashion city of Kobe
The design combines a tricolor-based check pattern and a polka dot pattern, making it perfect for coordinating with your clothes.
You can use it like bloomers and it will enhance your sense of fashion.

Each pack of diapers contains two different designs.
Available in three sizes (M, L, and Big), you can enjoy a total of six different designs.
Reservations for this gift as a return gift for Kobe City's hometown tax donation will begin on Thursday, October 6th on the Kobe City hometown tax donation return gift website.

About Kobe City

In order to promote the healthy development of children and support child-rearing, Kobe City has set six pillars, such as "support for balancing work and child-rearing" and "support for pregnancy, childbirth, and child-rearing," and is implementing various initiatives.In addition, the city is promoting creative learning for children, based at KIITO:300, a leading-edge initiative in the country.

About P&G Pampers

About Pampers

Pampers is a brand of disposable diapers for infants and toddlers that supports the healthy development of babies. Launched in Japan in 1977, Pampers contributed to the widespread adoption of disposable diapers in Japan, replacing the then-dominant cloth diapers. Since then, the brand has continued to support the healthy development of babies. Today, it is the No. 1* 2 disposable diaper sales brand and the No. 1* 3 brand chosen by hospitals and maternity hospitals in Japan.
* 2 Based on an Intage SRI survey, sales value share by brand in the baby disposable diaper market (total of tape and pants) from December 2018 to August 2022
* 3 July 2018 newborn use rate data, P&G survey

About P&G
P&G touches and improves the lives of people around the world through its trusted, high-quality product brands.
In Japan, we offer a wide range of products, including Pampers disposable diapers, Ariel, Bold, and Sarasa laundry detergents, Lenor fabric softener, Febreze air care products, Joy kitchen detergent, Pantene, h&s, and Hair Recipe hair care brands, SK-II skin care products, Gillette and Braun shave care brands, and Oral-B by Braun oral care brand.

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