"HARMONY for THE SMILE" Collaboration bags with HERALBONY artists on sale!

"HARMONY for THE SMILE" held at Hankyu Umeda Main Store
People and the Earth, and people and society, live together in harmony. The harmony that arises from this makes our daily lives more enjoyable and enriching.
We will create a future where diverse human resources can realize their potential and embrace each other's individuality.
Familiar will be selling a denim bag in collaboration with the art lifestyle brand HERALBONY.

Order period: Wednesday, October 19, 2022 to Tuesday, November 1, 2022
Participating store: Hankyu Umeda Main Store Familia Shop
For more information about HARMONY for THE SMILE, click here>>>

About the collaboration

HERALBONY is an art lifestyle brand developed by HERALBONY Co., Ltd. We aim to imagine new value starting from welfare by delivering works created by artists, mainly those with intellectual disabilities, from Japan and abroad to the world as products.
This time, a collaboration between HERALBONY and familia has been realized! The denim bag will feature works by artists from HERALBONY, an art lifestyle brand that aims to change the image of disability and create a new culture.

item

A denim bag featuring a bear and a girl looking at a painting has been released.
The artworks of three HERALBONY artists are inkjet printed on the paintings and interior fabric, and the colors of the synthetic leather parts that match each artist are used as accents.

*This is hand embroidered.

■Product number: 780352
Price: 44,000 yen (tax included)
■ Size: Approximately 32cm long x 43cm wide
■Color: BL, GD, PK
Material: Outer: 88% cotton, 12% polyester; Leather: Synthetic leather; Lining: 100% cotton

Sales method
■Available at: Hankyu Umeda Main Store Familia Shop ■Order period: Wednesday, October 19, 2022 - Tuesday, November 1, 2022
Samples will be on display at the Familia Shop on the 11th floor from Wednesday, September 21, 2022.

[Notes]
■This item is made to order.
■We accept orders in-store. We are unable to take orders over the phone.
■There will be a limit of 3 items per color per person.
■The price includes shipping. The bag will be delivered in a special denim bag box.
■Items will be shipped sequentially from late January to early February 2023.
■Please note that we cannot accept cancellations or exchanges after an order has been placed.
■There is a limited number of orders for each color. Orders will end once all stock is gone.

Artist introduction

Satoru Kobayashi

Currently working at Lumbini Museum (Iwate Prefecture)

If you look closely, you can see that it is made up of various numbers connected together. While attending a junior high school for the disabled, Kobayashi began to write all of his letters in his diary and essays in a unique arrangement. At first, his teachers struggled to find a way to correct this, but they soon came to see it as an attractive form of artistic expression. This was the turning point, and his expression began to take flight as art that brings joy to many people. His favorite musicians are Billy Joel, Queen, Inoue Yosui, Spitz, and THE BOOM. He also loves taking walks.

Midori Kudo

Currently working at Lumbini Museum (Iwate Prefecture)

At times she appears light-hearted, dreamily, smiling and talking to someone nearby. At other times she is alone, immersed deeply in her own inner world. Kudo's gaze drifts, chasing something that only she can see in her mind. Is it a happy image that fills her heart? Or is it to prevent pain and sadness from being reflected in her mind? Or perhaps... Kudo's work has an endless quality, as if born from meditation. Is she aware that she is currently creating something? When she paints, sews, or does some other incomprehensible "thing," a mysterious atmosphere permeates her work, suddenly raising such questions.

Higo Miyuki

Currently working at Atelier Yahho!! (Kyoto Prefecture)

She is like a big sister to everyone at Atelier Yaho!!, and creates her works freely using colored pencils, watercolors, embroidery thread, and other materials depending on her mood at the time. The creatures and plants that appear in her works range from cute to mysterious, even the artist herself does not understand. Each piece is filled with a colorful world that exudes kindness.

About HERALBONY

The unfamiliar brand name "HERALBONY" is a mysterious phrase that Shota Matsuda, the older brother of the two representatives who has an intellectual disability, wrote in his diary at the age of seven. Therefore, "HERALBONY" conveys the message of "We want to create new value in the world from things that at first glance seem meaningless." Utilizing art data from artists with disabilities, the brand produces high-end apparel (scarves, bags, ties, etc.). It is expanding its sales channels through brick-and-mortar stores across Japan and cross-border e-commerce. The brand also produces sustainable products that upcycle art materials displayed in the All Japan Temporary Fence Art Museum project.

Related Information

Hankyu Umeda Main Store