The ceramic tableware set was created shortly after the company was founded. It began when the company encountered Nippon Toki, which would later become Noritake Co., Ltd., and was impressed and inspired by their approach to craftsmanship. Ceramics break if dropped, but this is precisely why they can teach children to use them carefully and foster a sense of caring for their possessions. The chick and bear design has remained largely unchanged since the company was founded, making it a timeless product.