"BEAMS JAPAN x familiar
"Zodiac Series 2023" Rabbit-patterned items now available!

This collaboration project was launched in 2021 with the aim of creating a memorable zodiac bag.
This time, we will be introducing a denim bag featuring the 2023 zodiac sign, the rabbit.
Enjoy the start of 2023 with this design, perfect for New Year's outings or commemorating your birthday.

[Familia Online Shop] Tuesday, December 13, 2022, 11:00 AM

Zodiac Series 2023

As part of our annual collaboration project, in 2023 we will be selling items featuring the zodiac sign of the rabbit in both the "familiar ver." and "BEAMS JAPAN ver." brands.

About Art
The zodiac sign for 2023 is the rabbit, so I created an art story based on the familiar Japanese event of "moon viewing."
A girl, a bear, and a rabbit climb up a tree and gaze at the beautiful moon in awe.
Don't forget to take note of the playful detail: the silhouette of a rabbit is hidden in the moon!
The appearance of the rabbit wearing an original check pattern and the art of them sharing a carrot are very heartwarming.

Design Points

The lining features an original check pattern incorporating the corporate colors of both brands and the initials "B" and "f."

The denim bag is engraved with "2023," making it a great gift for those born in the Year of the Rabbit or as a commemorative gift for the birth of a child.

Lineup

Familiar version

It features a luxurious silver accent on a black base!
All items feature the initials "B" and "f." Parents and children should have a go at finding them!
*This color is not sold at BEAMS JAPAN.