Familiar was originally established by four women in 1950, one including Atsuko Banno who had a passion to create the best quality products for children. We have over seventy stores all across Japan, the flagship store being located in the heart of Kobe, proposing original lifestyles for children and their families.
We aim to help create a future for children to fulfill their potentials, based on our corporate philosophy "Create Chances for Children."
Welcome to Familiar
wish list
For our children's futures
Food Is a Source of Happiness
The idea of food has been integral to familiar since our founding. We have approached food from various directions, including clothing, education, and our restaurant, continuously offering opportunities that spark children's interest in food.
Joyful eco-action
Instead of saying "we have to," let's think of joyful ways of being ecological. Could we turn paper diapers into a forest? We are always looking for fun and inspiring ideas to better the environment for our children.
Playing is learning
The word "education" to evoke the idea of academic tendencies, such as reading, writing, or math-but a child learns best by immersing in play. We treasure the creativity that blossoms when children engage in the things they love.
Color your days with music
Music is something that allows us to connect with one another, even as strangers, or as people who speak different languages. Let's bring happiness to children with this universal communication tool that allow us to transcend our differences.