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Pre-mom Festival in Takashimaya Shinjuku Store Details

Reservations open: April 8th (Tue) 11:00
*To make a reservation, you must register online (registering your expected delivery date and child information).
Click here to register as a Familia Member>>>

Recommended events tailored to your needs

make

Customized Vanity Case

A vanity case that can be customized with your favorite combination of fabric and art.
Available in three sizes, S, M, L, and three outer colors, three Liberty patterns for the lining, and four types of art.
It has a simple design that blends in with any interior, and the cross-stitch style embroidery is the highlight.
Choose the type and color of embroidery you like and have fun styling!
The baby in my belly can sense my excitement as I wonder what kind of design I should make.
It is recommended for families with children and as a gift.
You can use it to store diapers, clothes sets, cosmetics, and more to suit your lifestyle.


Dates: May 24th (Sat) and 25th (Sun) Reservations required
■Time: 30 minutes
Price: S: 13,200 yen (tax included)
M: 19,800 yen (tax included)
L: 27,500 yen (tax included)
■Size: S: Length approx. 14cm x Width approx. 19cm x Height approx. 10cm
M: length approx. 18cm x width approx. 26cm x height approx. 13cm
L: length approx. 30cm x width approx. 40cm x height approx. 16cm
Delivery schedule: Around mid-October

*There is no limit to the number of items per reservation.
* If there are any cancellations on the day, we will accept them at any time. Please speak to a member of staff nearby.
*Since this is a made-to-order product, we cannot accept changes or cancellations after the order has been placed.
*This event will be the target of distribution of various novelties (baby photo props and Pre-Mama Festival exclusive mascots).
Make a reservation here

learn

Personal Maternity Seminar

This maternity seminar will provide one-on-one support to help you prepare for childbirth, focusing on content tailored to your needs.
We will guide you through "baby care" through practical training, including talks about newborn underwear, baby wear, diapers, and other baby clothing, as well as a bathing experience.

◇Souvenirs: Oboro towel, gauze handkerchief, Familia original maternity mark, limited edition mini bag
*You cannot choose the design of the mini bag.
*This is not an actual bathing experience using hot water.

■Dates: May 24th (Sat) and 25th (Sun)
■Time: 1 hour
*For details on the event times, please click "Reservations here."
■ Eligible: Pregnant women and up to one family member
■Participation fee: 4,400 yen (tax included)
■Instructor: Familia Staff

Make a reservation here

Ezaki Glico Collaborative Seminar "Nutrition Tips for Pregnancy and Childcare"

Nutrition is a concern during pregnancy and child-rearing. Learning about it during pregnancy will give you peace of mind after your baby is born.
A nutritionist in charge of Ezaki Glico's infant product "Icreo" will provide detailed information on nutrients to be aware of, how to spend a healthy pregnancy, and how to use the popular liquid milk.

1. About breastfeeding
② Baby food
3. Nutrition for pregnant and postpartum mothers
You can choose from three menus to discuss your needs.

◇Souvenirs: Icreo powdered milk can, gauze handkerchief

■Date: Sunday, May 25th
■Time: 30 minutes
*For details on the event times, please click "Reservations here."
■Target: Expectant mothers and those with children under 2 years old
■Participation fee: 2,750 yen (tax included)
■Lecturer: Ezaki Glico nutritionist and child-rearing advisor

Make a reservation here

Experience

Experience how to put on underwear

Will you be able to change your baby's clothes properly when he or she is born? Eliminate those worries now!
Using a newborn doll, you can freely try on how to dress it in underwear and clothing.
We will also introduce the items you will need to prepare for childbirth immediately after being discharged from the hospital.
We will provide a brief explanation of the features and usage of baby cribs, bedding, and seasonal recommended items upon request (no reservation required).

■Dates: May 24th (Sat) and 25th (Sun)
■Time: 10:00-19:00
■ Target: Expectant mothers and expectant fathers
■Participation fee: Free
■Instructor: Familia Staff

* Each group will be limited to approximately 20 minutes. If there are many people wishing to participate, you may have to wait.
*Please note that you may have to wait depending on the congestion situation on the day.

Stamp Rally

Those who collect stamps will receive an original Familia naming paper as a gift.

① Participate in a reservation-only program, "Underwear Dressing Experience," or a customization event. ② Follow Familiar's official Instagram, TikTok, or X. Instagram ( @familiar_official)
・Tik Tok ( @familiar_official )
・X ( ＠familiar_jp )
③ Add Familia's official LINE account as a friend + answer the survey for expectant mothers ④ Make a purchase of 5,500 yen or more (tax included)

Precautions

Naming papers will be distributed until they run out.
*Stamp rally paper and novelty item exchanges will only be valid for two days, May 24th (Sat) and 25th (Sun).
*Participation is limited to expectant mothers and fathers. When you receive the card, we will check your child's information screen (due date) on your "My Page."

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