This is a system to put our corporate philosophy of "creating the potential of children" into practice. It was established to unify all the content we provide, including not only products but also services, events, food, education, art, UI, etc.

We create a "visual platform" that visualizes each piece of content in line with each semi-annual theme, and by fostering a common understanding within the company, we are able to propose content with a unified feel.

The Good Design Award, established in 1957, is Japan's only comprehensive design evaluation and recommendation system. Many companies and designers from Japan and abroad participate in the program as a movement to enhance industry and lifestyles through design. More than 50,000 awards have been awarded to date, and the "G Mark," the symbol of the award, is widely known as a symbol of good design.

This children's clothing manufacturer has returned to its corporate philosophy of "creating the potential of children" and has created a system in which all employees can understand, think, and act independently to realize this philosophy. As a result, the company has established a flagship store with a restaurant, cafe, relaxation salon, pediatric clinic, etc., and holds workshops at each store. This attitude of trying to find a new corporate image that functions as social infrastructure has been highly praised.