Familia's lightweight school bag "air ran." wins the "2023 Good Design Award"!
"air ran." won the Good Design Award at the GOOD DESIGN AWARD 2023, sponsored by the Japan Institute of Design Promotion, a public interest incorporated foundation.
air ran.
To make children's school life more fun and lighter. That is the idea behind the creation of air ran. With materials that don't feel heavy and vibrant colors, this is a new style of school bag that will add a touch of lightness to your everyday life. Enjoy being yourself with air ran.
Concept Movie
GOOD DESIGN AWARD 2023
The Good Design Award, established in 1957, is Japan's only comprehensive design evaluation and recommendation system. Many companies and designers from Japan and abroad participate in the program as a movement to enhance industry and lifestyles through design. More than 50,000 awards have been awarded to date, and the "G Mark," the symbol of the award, is widely known as a symbol of good design.
Award Points
To reduce the burden on children's bodies, nylon material and artificial leather are combined to make the bag lightweight.
As a genderless proposal, it comes in a wide range of 12 colors so that both men and women can choose their favorite color.
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By using artificial leather in some parts, the original elegant and stylish design of the school bag is maintained.
Comments from the judges
As a product, a school bag needs to be lightweight and durable, and it is necessary to consider its use over a six-year period, with easy recycling and reuse as prerequisites. The Airlan was developed as a new addition to Familia's existing school bags. The combination of materials has made a major change to the weight issue of school bags. Even with the change in materials, the bag still maintains the standard shape and elegance required of a school bag, embodying the reliability that is characteristic of Familia. The attention to coloring also meets modern needs such as the realization of gender equality. The company's long-standing corporate philosophy has been beautifully incorporated into the product.
Product information
■Product number: 270910
■Price: 69,300 yen (tax included)
■Weight: Approximately 880g
■Size: External dimensions: Approx. 36cm x 28cm x 20cm Internal dimensions: Approx. 32cm x 25cm x 14cm *Compatible with A4 size Front pocket: Approx. 24cm x 24cm x 5cm
■Colors: Black, blue, brown, deep green, green, ivory, light blue, navy, orange, pink, red, yellow *The cover parts of blue, deep green, green, light blue, navy, orange, pink, and yellow are embossed.
■Material: Cover/artificial leather, Body/nylon, Backrest/polyester ■Country of Origin: Japan
How to purchase
Pre-order sales ■ Sales locations: Familia Online Shop, Familia shops nationwide ■ Pre-order period: Wednesday, March 1, 2023 - Tuesday, October 31, 2023
Delivery period: Early September 2023 to early March 2024. *Orders will end once the maximum number of orders is reached. Orders for the black (BK) color have closed.
Regular sales
Only navy (NB) and pink (PK) are available for purchase as follows:
■Sales locations: Familia Online Shop, Kobe Main Store, Hankyu Umeda Main Store, Nishinomiya Hankyu Store, Shinsaibashi Daimaru Store, Nagoya Takashimaya Store, Fukuoka Iwataya Store, Shinjuku Isetan, Nihonbashi Takashimaya, Ginza Mitsukoshi ■Order period: From Tuesday, October 3, 2023
*You can also order from Familia shops nationwide or have your items shipped directly to Omni.