yori × familiar
Each company will offer a different lineup of items to brighten up special occasions!
A collaboration between familiar and the brand "yori," known for its elegant yet everyday designs, has been realized!
The two companies have lined up different ceremonial items that parents and children can enjoy coordinating on special occasions.
■ Order period : August 5th (Tue) 2025 10:00 to August 7th (Thu) 23:59
Delivery period: Late January 2026 onwards
About the collaboration
This collaboration was realized to commemorate the anniversary years of Familia, which celebrated its 75th anniversary in April, and yori, which celebrated its 10th anniversary in June!
This time, we will be releasing collaboration items with the "shirocon" line, which expresses the artistic side of "yori," a line that is attractive for its elegant yet everyday designs.
The lineup of items from both companies includes quilted fabric with a unique texture that is popular at "shirocon," clothes with collars that look like they're covered in whipped cream, and cute, fluffy bags and other miscellaneous goods.
Take this opportunity to enjoy coordinating outfits for special occasions with your child.
item
fluffy jacket
A jacket made of quilted fabric with a unique texture.
It has a relaxed silhouette and the sleeves have tucks that accentuate the curves.
The key feature is the large embroidery of a stylish bear and dog, typical of Familia, finished in the same color and with an elegant finish.
The design is linked to the fluffy quilted check coat for adults sold by yori.
■Product number: 770225
■Price: 77,000 yen (tax included)
■Size: 110cm - 130cm
Whipped dress
A dress with a feminine collar that looks like it's covered in fluffy whipped cream.
When the collar is removed, it becomes a collarless dress, and the bear embroidery around the neck gives it an elegant yet cute impression.
This is a recommended outfit for formal occasions such as ceremonies and kindergarten/school entrance ceremonies.
The design is linked to the whip check blouse for adults sold by yori.
■Product number: 770226
■Price: 77,000 yen (tax included)
■Size: 110cm - 130cm
Marshmallow Mini Bag
A fluffy mini bag like a marshmallow.
The embroidery is elegantly finished in the same color, and the inner fabric is Familia check.
One of the handles can be removed and attached to a larger bag.
■Product number: 770227
■Price: 23,100 yen (tax included)
■Size:
Body: 14cm long x 19cm wide x 10cm deep
Handle length 35cm
Whip Mascot Bear
A stylish mascot bear wearing clothes that match the whipped dress.
Since it is a charm, you can attach it to your bag or your favorite item and have fun.
*Also available at yori.
■Product number: 770481
■Price: 16,500 yen (tax included)
How to purchase
Familia Online Shop
Available for order at Familia Online Shop.
Order period: August 5th, 2025 (Tuesday) 10:00 to August 7th (Thursday) 23:59
Delivery period: Late January 2026 onwards
*For Mascot Bear (770481), the number of items that can be purchased will be limited to one per order during the order period.
[Notes]
- As the number of orders made is limited, orders will end once the production quota is reached.
・If you register as a Familia Member, we will send you information about product delivery dates. Register here>>>
-Delivery may be delayed depending on the number of orders and production status.
-We are unable to provide details about individual shipping dates even if you contact us.
・If you order other made-to-order products together, they will be shipped together with the product that will be delivered later. Please note that we cannot deliver them separately.
-Since this is a made-to-order product, we do not accept changes, cancellations, or returns after the order has been placed.
・This is a made-to-order product, so payment can only be made by credit card or points. Cash on delivery is not available.
・Please note that the payment may be debited from your designated credit card in advance upon delivery of the product.
[Sample display]
Familia Stores: Kobe Main Store, Daikanyama Store
period:
Kobe Main Store: Thursday, July 24th, 2025 - Thursday, August 7th, 2025
Daikanyama store: July 25th (Friday) - August 7th (Thursday), 2025
[Updated 6/24 (Tue)] Sample display period at Daikanyama store
There has been a change in the start date for sample displays at the Daikanyama store.
Before: Thursday, July 24th
After change: Friday, July 25th
We apologize for any inconvenience caused to customers who were planning to visit our store.
[Updated Thursday, July 10th] Regarding business days for the Kobe Main Store, the Kobe Main Store will be closed on Monday, August 4th and Tuesday, August 5th.
We sincerely apologize for any inconvenience caused to customers who had planned to visit our store.
Please check in advance before coming.
yori
It will be on display at the 2025AW advance order event.
*Please note that the Marshmallow Mini Bag (770277) will not be on display.
Click here for details>>>
*You will be redirected to an external site.
yori sales items
yori offers a lineup of adult clothes and bags that are linked to the children's clothes sold at Familiar.
*You will be redirected to an external site.
About shirocon/yori
"Clothes made with the utmost care, that you can wear for a long time."
yori is based on the concept of "wearing joy" and offers products that brighten up your busy days.
We offer comfortable, premium and cute items that will upgrade your everyday life.
Shirocon is a line of products that expresses the artistic side of the world born from yori.
The "shiro" (white) in shirocon represents purity and a new canvas, while the "con" (navy blue) represents elegance and depth. With its elegant colors and delicate details, the brand offers a beautiful style that quietly shines with individuality.
yori official website here>>>