The brand book "wish list" is now available in limited quantities with serial numbers!
Familia celebrates its 73rd year since its founding this year, and in order to carry on its legacy – its past trajectory – and connect it to its future – its children’s future – it has created a 304-page book expressing what it wants to leave behind and the new future it wants to create.
[Familia Online Shop] Wednesday, April 12, 2023, 10:00 AM
[Familia Shops nationwide] From Wednesday, April 12, 2023
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Edited by Familia Co., Ltd. / ISBN978-4-9911736-7-7 / 22,000 yen (tax included) / 304 pages
About "wish list"
The title "WISH LIST" is a reference to the culture of writing down what people want and their wishes for Christmas presents, etc., and for Familia, a "WISH LIST" is seen as a list of visions for the future that people want to achieve.
The book is filled with dreamy and futuristic ideas of the future that Familia imagines, making it enjoyable for people of all ages. We hope that "Wish List" will inspire you to imagine a richer and more wonderful future for children.
Content
Here are some of the themes for each chapter, such as EAT, MUSIC, and ART, that are tailored to children's lifestyles!
Food is the source of happiness
Since its founding, Familia has placed great importance on "eating." It approaches "food" from various angles, including clothing, education, and restaurants. It continues to provide opportunities to spark an interest in "food."
Heartwarming eco-action
Rather than something you "have to do," it would be great if fun actions could lead to eco-friendliness without you even realizing it. "Can we create a forest from used disposable diapers?" With such fun ideas, we can create a better environment for the children of the future.
Play is learning
The word "education" often brings to mind images of "studying" such as reading, writing, and arithmetic. However, the best way to learn is to get absorbed in playing! We want to cherish the creativity that grows from immersing oneself in and pursuing what one "loves."
Make your days colorful with music
Even if you meet someone for the first time or speak a different language, you can connect with them by singing and playing music together.Music is a universal communication tool that transcends borders and races, and we hope to bring more smiles to children's faces.
Making art more casual
We want to bring art to children as something that is a natural part of their lives. The impact and emotion that art gives them will stir their pure hearts and enrich their daily lives.
Curiosity about clothes
Making clothes and wearing them are both ways of expressing oneself. In pursuit of a free style, we challenge ourselves to think outside the box.
Experience the beauty of the seasons
Just as the beauty of the colors and shapes of flowers, plants, and nuts throughout the seasons nourishes the human soul at any time, creations inspired by nature also capture people's hearts across the ages.