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New summer collection "Summer Familia Show 2025"
Introducing items that will be useful for summer outings!

Familia's new summer collection, "Familia Show."
In addition to new styles for enjoying the summer, items perfect for summer outings will also be available.

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[Familia Online Shop] April 8, 2025 (Tuesday) 10:00
[Familia shops nationwide] From Wednesday, April 9, 2025
*Some stores may not carry some products.

[Updated May 16th]
The resale date for Mercado Bags has been decided.

For details, please see "How to purchase a Mercado Bag."
■Sales start date and time: Monday, May 19, 2025, 10:00


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The theme of Familia's Spring/Summer 2025 collection is "What's Next?"
The April theme is "BEAUTY," and the lineup includes beautiful clothes with black ribbons, Parisian motifs, and fine details.
Introducing the new tricolor Liberty fabric with the Familia logo! Available in styles ranging from 80cm to 130cm.

Summer outing items

Swimsuits and jinbei featuring familiar checks are now available, perfect for summer outings!

Swimsuit

  • Swimsuit

Swimsuit

¥11,000 tax included

  • Swimsuit
  • Swimsuit

    ¥14,300 tax included

  • Swimsuit
  • Swimsuit

    ¥14,850 - ¥16,500 tax included

  • Rash guard
  • Rash guard

    ¥8,580 - ¥9,350 tax included

  • Rash guard
  • Rash guard

    ¥8,580 - ¥9,350 tax included

  • Rash guard
  • Rash guard

    ¥9,130 ​​- ¥10,230 tax included

  • Beach Bag
  • Beach Bag

    ¥8,250 tax included

  • Beach Bag
  • Beach Bag

    ¥9,350 tax included

  • Pool towels
  • Pool towels

    ¥8,800 tax included

  • Pool towels
  • Pool towels

    ¥8,800 tax included

  • Bath towel (S)