The third collaboration with the bag brand "pionunnal", which uses the traditional Korean fabric "Nubi"!
■Sales start date: Thursday, November 20, 2025, 10:00 AM
item
Three limited-edition collaboration models, "voyage," "poche," and "cocoru," have been released, all designed with functionality for travel in mind. In keeping with the theme of this collaboration, "travel," the bags are available in three colors inspired by different cities. Enjoy this lineup, which combines the warmth of pionunnal's signature fabric with adorable scenes from Familia, creating a conversation-inducing experience.
new york
This is a classic dark gray color from pionunnal, depicting a bear and a girl enjoying brunch and shopping in their beloved New York.
Paris
The popular Familia exclusive blue from the previous collaboration is back again, depicting the fashionable bears strolling through the city of Paris.
Hawaii
The first appearance of the Familia exclusive red colorway evokes the feeling of a wonderful holiday in Hawaii.
voyage
"Voyage," meaning "travel," is a multifunctional bag perfect for everyday use and travel. Its convenient design includes two large interior pockets. The bag has a snap closure, and the interior pockets can be closed to prevent the contents from falling out when you have more luggage. It also features thoughtful features for ease of carrying, such as a long handle that can be worn over the shoulder and a removable shoulder strap.
poche
"Poche," meaning "pocket," is a convenient mini bag for storing small items you want to access quickly. The bag has a wide zipper opening and a handle that makes it easy to organize the contents, making it suitable for a variety of uses, including as a diaper pouch, travel pouch, or bag-in-bag. It has D-rings on the front and back, allowing you to attach your favorite charms or a shoulder strap.
cocoru
"Cocoru," which means "favorite," is a convenient multi-purpose case with a zipper. It's perfect for storing a variety of your favorite items. It also comes with a strap, making it easy to carry. It's also recommended as a case for organizing valuables when traveling or as a maternal and child health handbook case.
About the characteristics of the fabric
Nubi fabric is pigment dyed, which can result in uneven coloring and a worn-out appearance. Also, even the same color may vary in color and shade depending on the production period of the fabric. Due to the characteristics of this fabric, we cannot accept returns or exchanges due to uneven coloring or differences in color. Please be aware of this before purchasing.
Bag (voyage)
¥38,500 tax included
Mini bag (poche)
¥22,000 tax included
Pouch (cocoru)
¥17,600 tax included