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Familia Hiroo store has been renovated and reopened!
Limited edition goods and upcycled items will be on sale to commemorate the renewal

Familia Hiroo store will be reopening on Friday, April 19th .
To commemorate the renewal of the Hiroo store, limited edition miscellaneous goods and upcycled items will be available!
We have prepared a lineup of items perfect for souvenirs, including art bags and stationery inspired by the Hiroo streetscape.

■Opening date: Friday, April 19, 2024
*We will be closed from Monday, March 11th to Thursday, April 18th, 2024.

[Updated on Friday, December 5th]
The resale date for the bag (780868) has been decided.
For details, please see "How to purchase limited edition goods."


Lineup

To celebrate the renewal of the Hiroo store, limited edition goods are now available!
We have a lineup of stationery that can be used daily as well as items that are perfect as souvenirs.
The artwork captures scenes of walks and cafes based on the image of Hiroo's streetscape.
Be sure to collect the whole series.

bag

This is a gusseted bag made of canvas.
The embroidery depicts a scene of a bear taking a walk, inspired by the streets of Hiroo.
There is a bottle holder inside, making it convenient to use when going for walks, etc.
The sturdy and durable fabric makes it ideal for everyday use such as a lunch bag.
The familiar check pattern on the handle is the highlight.

■Price: 13,200 yen (tax included)
■ Color: IV (Ivory)
■Product number: 780868

Towel handkerchief

This is a towel handkerchief made using Imabari towels.
The embroidery depicts a scene of a bear taking a walk, inspired by the streets of Hiroo.
This is also a recommended item as a souvenir.

■Price: 2,200 yen (tax included)
■ Color: NB (Navy) / WH (White)
■Product number: 780869

Clear case

It is a clear case made of PVC material.
This is a convenient item for storing small items such as earphones, keys, IC cards, and cosmetics.
It comes with a carabiner so you can attach it to a bag or other item.
The art is inspired by the image of Hiroo's streetscape and features prints of scenes of walks and cafes.

■Price: 2,750 yen (tax included)
■ Color: BG (beige) / BL (blue)
■Product number: 780872

Stationery

This ring notebook and double pocket file are perfect for everyday use at work, school, etc.
The design is a map of Hiroo's streets, including embassies, parks, and libraries, so be sure to compare it with the actual streets.
Fami-chan is raising her hand and saying "Hello!", indicating the location of the Familia Hiroo store.
The prints faithfully reproduce the handwritten touch and the texture of the felt and ribbon.

Ring notebook Price: 1,320 yen (tax included)
■Color: BG (Beige)
■Product number: 780870

Double Pocket File Price: 880 yen (tax included)
■ Color: BG (Beige)
■Product number: 780871

  • bag

    bag

    ¥13,200 tax included

  • Towel handkerchief

Towel handkerchief

¥2,200 tax included

  • Clear case
  • Clear case

    ¥2,750 tax included

  • Ring notebook
  • Ring notebook

    ¥1,320 tax included

  • double pocket file
  • double pocket file

    ¥880 tax included