NEW ERA® Collaboration #4
New items featuring a bear peeking out from the NEW ERA® logo
Introducing the fourth collaboration item with NEW ERA®, a sports and lifestyle brand with over 100 years of history founded in the United States in 1920. This time, the lineup includes tote bags and hats featuring the special teddy bear logo that first appeared in the third collaboration. Be sure to enjoy these exclusive collaboration items.
■Sales start date: January 21, 2026 (Wednesday) 10:00
Lineup
Four new items have been released featuring the special mark of a bear peeking out from the NEW ERA® logo, which was well-received in the third series. The stylish design, based on black and featuring a monotone familiar check, makes this a collection that can be easily incorporated into outfits for people of all ages and genders. The whole family can enjoy it.
Tote bag
This convenient, large-capacity tote bag is perfect for parents or travel. It's also recommended as a gym bag or for carrying sports equipment. The main compartment is intentionally designed without dividers, allowing for easy organization.
Body bag
This lightweight body bag is water-repellent and perfect for outdoor activities. It has an exterior pocket for easy access to small items, and an interior key hook is a nice touch.
hat
This cap is available in both children's and adult sizes and is based on the NEW ERA® 9TWENTY™ model. The cross straps feature a monotone Familia check pattern. Another convenient feature is that the size is adjustable.
Bag〈NEW ERA® × familiar〉
¥24,200 tax included
Body Bag〈NEW ERA® × familiar〉
¥17,600 tax included
Hat (ADULT)〈NEW ERA® × familiar〉
¥9,900 tax included
Hat (KIDS)〈NEW ERA® × familiar〉
¥8,800 tax included
How to purchase
① Familia Online Shop
Sales start date: January 21, 2026 (Wednesday) 10:00
*On Wednesday, January 21st, we will limit the number of items you can purchase to one per order. The limit will be lifted the next day, Thursday, January 22nd, from 10:00 AM.
② Omni service (in-store pickup)
If the item is in stock in the online store, it will be available from the following dates and times:
Sales start date: January 24, 2026 (Saturday) 10:00
Store Pickup Service Flow >>>
③ In-store sales
Once the Omni Service (store pickup) begins, products will be sold in stores sequentially if they are in stock.
*Please note that if an item is out of stock, it will not be sold in stores.
[Notes]
・To use the Omni Service (store pickup), you must register as a Familia Member. Even if you have a card but have not yet registered online, please complete the registration process in advance. Click here to register>>>
・Product numbers are limited. We apologize if an item is out of stock.
・Samples will be exhibited according to the following schedule.
Familia Kobe Main Store: January 9th (Friday) to January 19th (Monday), 2026
About NEW ERA®
New Era® is a sports and lifestyle brand with over 100 years of history, founded in the United States in 1920.
As the sole official supplier of player caps for MLB (Major League Baseball), its roots lie in sports, but it has also gained a strong following in the fashion and culture world by collaborating with numerous brands and artists and continuing to create new styles and categories of products.
The brand offers a diverse lineup of products, including the iconic 59FIFTY® model, as well as headwear in a variety of silhouettes, apparel, bags, and accessories.