Third NEW ERA® collaboration
Introducing items that parents and children can enjoy together, featuring a bear peeking out from the NEW ERA® logo
In August, we will be releasing our third collaboration item with NEW ERA®, a sports and lifestyle brand with over 100 years of history, founded in the United States in 1920. This time, for the first time, we have designed a special mark featuring a bear peeking out from the NEW ERA® logo. We hope you will enjoy these unique collaboration items.
■Sales start date: Friday, October 3, 2025, 10:00 AM
[Updated on August 11th]
Due to various circumstances, the sample exhibition at Familia Kobe Main Store has been postponed to the following date.
We deeply apologize to everyone who was looking forward to this release for any inconvenience caused.
Familia Kobe Main Store: August 15th (Friday) - September 9th (Tuesday)
Lineup
Introducing four new items featuring a special teddy bear peeking out from the NEW ERA® logo. The stylish design, featuring a black base and a monochrome familiar check pattern, makes this collection easy to coordinate with outfits of all ages and genders. The whole family can enjoy it.
backpack
This backpack features a monotone Familia check pattern on the handles, zipper pull, and inner lining. The padded shoulder straps and back cushion make it comfortable even for extended use. The breathable mesh panels prevent stuffiness. Its large capacity makes it a great choice for a mother's bag or a commuter bag.
■Price: 22,000 yen (tax included)
■Size:
・Main body: Height 44cm x Width 30cm x Depth 18cm
・Capacity: Approximately 35L
Hat (KIDS)
This hat with a sunshade is perfect for outdoor activities. Made with UV-blocking material, it's safe even in the sun's strongest weather. The sunshade is detachable, so it can be worn in any season.
■Price: 11,000 yen (tax included)
■Size:
Head circumference: approx. 54cm
Hat (ADULT)
This adult-sized hat is perfect for parents and children to wear together. The wide brim provides ample coverage for the face, providing excellent protection from UV rays. Made with UV-blocking material, it's perfect for both outdoor activities and everyday use.
■Price: 11,000 yen (tax included)
■Size:
Head circumference: approx. 59cm
Pochette
This cap-style pochette is based on the classic NEW ERA® model. While small, it features a design that replicates the classic model down to the smallest detail.
■Price: 11,000 yen (tax included)
■Size:
Crown length: approx. 13.5cm
Brim length: approx. 5cm
- Strap length: approx. 120cm
Backpack〈NEW ERA® × familiar〉
¥22,000 tax included
Hat (KIDS)〈NEW ERA® × familiar〉
¥11,000 tax included
Hat (ADULT)〈NEW ERA® × familiar〉
¥11,000 tax included
Pochette〈NEW ERA® × familiar〉
¥11,000 tax included
How to purchase
① Online Shop
Sales start date: Friday, October 3, 2025, 10:00 AM
*On Friday, October 3rd, there will be a limit of one item per order. The limit will be lifted the next day, Saturday, October 4th, from 10:00 AM.
② Omni service (in-store pickup)
If the item is in stock in the online shop, it will be available from the following dates and times.
Sales start date: Monday, October 6, 2025, 10:00 AM
Store Pickup Service Flow >>>
③ In-store sales
Once the Omni Service (store pickup) begins, products will be sold in stores sequentially if they are in stock.
*Please note that if an item is out of stock, it will not be sold in stores.
[Notes]
・To use the Omni Service (store pickup), you must register as a Familia Member. Even if you have a card but have not yet registered online, please complete the registration process in advance. Click here to register>>>
・Product numbers are limited. We apologize if an item is out of stock.
・Samples will be exhibited according to the following schedule.
[Updated on August 11th]
Due to various circumstances, we have decided to postpone the sample exhibition at Familia Kobe Main Store.
We deeply apologize to everyone who was looking forward to this release for any inconvenience caused.August 12th (Tuesday) August 15th (Friday) - September 9th (Tuesday)
Familia Daikanyama: September 13th (Sat) - September 28th (Sun)
About NEW ERA®
New Era® is a sports and lifestyle brand with over 100 years of history, founded in the United States in 1920.
As the sole official supplier of player caps for MLB (Major League Baseball), its roots lie in sports, but it has also gained a strong following in the fashion and culture world by collaborating with numerous brands and artists and continuing to create new styles and categories of products.
The brand offers a diverse lineup of products, including the iconic 59FIFTY® model, as well as headwear in a variety of silhouettes, apparel, bags, and accessories.