Kinokuniya x familiar 2nd edition!
Introducing Kobe-inspired marine-themed tote bags and pouches!
This hugely popular collaboration project was made possible by the overlapping aspirations of Kinokuniya, which has the philosophy of "enriching life through food," and Familiar, which has placed great importance on "eating" since its founding.
New items have been added to the second lineup! This time, a lightweight and convenient tote bag and a pouch perfect for carrying around have been released.
[Sales start date] May 20, 2025 (Tuesday) 10:00
[Updated on May 29th]
Due to popular demand, we will be expanding the number of stores selling the pouch (product number: 770126).
■Additional sales store: Familia Sanchika store
■Sales start date: Saturday, May 31, 2025 - Sales will start sequentially
item
The second collaboration features Kinokuniya's symbolic logo in an original color, and two new items have been added that are linked with marine-style bear art. This time, the handles are also decorated with a blue Familia check, making them cute items that adults can use as well.
bag
A lightweight and convenient tote bag made of nylon that can easily fit A4 size documents.
The synthetic leather on the bottom and the cute Kobe motif appliqué add a touch of familiarity. This durable, cute, and convenient bag is perfect for everyday use.
pouch
A convenient pouch with a Familia blue check handle.
The cute art of Hirai's bears on a boat eating cookies and donuts from Kinokuniya is the highlight. The Kinokuniya name is an original color for this collaboration.
Tote bag
¥19,800 tax included
pouch
¥11,000 tax included
How to purchase
① Familia Online Shop ■ Sales start date: May 20, 2025 (Tuesday) 10:00 ~
*On Tuesday, May 20th, we will limit the number of items you can purchase to one per order. The limit will be lifted the next day, Wednesday, May 21st, from 10:00 AM.
② Omni service (in-store pickup)
If the item is in stock in the online store, it will be available from the following dates and times:
■Sales start date: Friday, May 23, 2025, 10:00 AM
■Pick-up store: Familia Kobe Main Store Store Pick-up Service Procedure >>>
③ After the in-store sales omni service (store pickup) begins, we will sell products in stores if they are in stock.
■Sales location: Familia Kobe Main Store
[Updated on May 29th]
Due to popular demand, we will be expanding the number of stores selling the pouch (product number: 770126).
■Additional sales store: Familia Sanchika store
■Sales start date: Saturday, May 31, 2025 - Sales will start sequentially
[Notes]
・To use the Omni Service (store pickup), you must register as a Familia Member. Even if you have a card but have not yet registered online, please complete the registration process in advance. Click here to register>>>
・Product numbers are limited. We apologize if an item is out of stock.
・Samples will be on display at Familia Kobe Main Store from Tuesday, May 13, 2025.
・The same lineup will also be sold at Kinokuniya.
For more information, please visit: https://www.super-kinokuniya.jp/c/kinokuniya-familiar
About Kinokuniya
Kinokuniya was founded in 1910 as a fruit merchant in Aoyama, Tokyo, and opened as Japan's first self-service supermarket in 1953. Offering fresh produce, homemade bread and baked goods, delicatessen items, and a selection of carefully selected privately-branded products, we bring deliciousness and excitement to our customers' dining tables.
Kinokuniya Official Online Store