FEILER×familiar 2nd edition
New items featuring the limited collaboration design "Heidi Apple Forest" are now available
The second collaboration with FEILER, a lifestyle brand of traditional German chenille textiles, has been realized! FEILER's popular "HEIDI" design now comes with a limited-edition collaboration design, "HEIDI APPLE FOREST." Each brand offers a different lineup of items featuring bears and apples.
■Sales start date: Wednesday, August 7th
[Updated on September 30th (Monday) 15:00]
The entire lineup of FEILER×familiar 2nd Edition (Heidi Apple Forest) will be resold.
■Sale date and time: Tuesday, October 22, 2024, 10:00 AM
■Sales store: Familia Online Shop
*For details, please see "About Resale."
In addition, we will be holding a giveaway campaign on Instagram to coincide with the resale.
*For details, please check the "Gift Campaign" page.
Resale
[Updated on September 30th (Monday) 15:00]
The entire lineup of FEILER×familiar 2nd Edition (Heidi Apple Forest) will be resold.
How to purchase familiar
■Sale date and time: Tuesday, October 22, 2024, 10:00 AM
■Sales store: Familia Online Shop
■Quantity limit: Up to one item per order *Samples of a total of seven Familia items can be viewed at the Familia Kobe main store.
How to purchase FEILER
■Sale date and time: Monday, October 21, 2024, noon
■Sales location: FEILER official online shop
■Quantity limit: One of each item per order
For more information on how to purchase FEILER, click here>>>
Gift Campaign
[Updated on September 30th (Monday) 15:00]
To celebrate the FEILER x familiar collaboration, we are holding a giveaway campaign on Instagram! Follow @feiler_jp@familiar_official and "like" the campaign post. 10 people will be entered into a drawing to win a FEILER x familiar collaboration handkerchief. Enjoy this collaboration project.
How to Apply
■Application period: Thursday, October 3, 2024, 7:30 PM to Thursday, October 10, 2024, 11:59 PM
■How to apply: Follow the official FEILER Instagram (@feiler_jp) and the official familiar Instagram (@familiar_official) and like the campaign post.
■Prize: 10 lucky winners will receive one of the FEILER×familiar second edition handkerchiefs.
About the collaboration
The second FEILER x familiar collaboration will see the release of 18 new items using the limited-edition collaboration design "Heidi Apple Forest."
HEIDI APPLE FOREST
Feiler's popular "Heidi" design is inspired by the image of ladybugs, butterflies, birds, flowers, and other small creatures chasing each other in the German fields. To commemorate "Heidi Day" on August 12th, a limited-edition collaboration design, "Heidi Apple Forest," has been created. The design depicts the story of Familiar Bear heading off to celebrate with a bright red apple picked in the forest.
item
Each brand will have a different lineup of items. Familiar will sell seven items with red Familiar check on the inner fabric, while Feiler will sell 11 items with blue check on the inner fabric.
Familiar Sales
bag
The nylon fabric of the main body is lined, giving it a sturdy texture. It is an item that can be used in a wide range of applications, such as a child's practice bag or an adult's daily bag.
■Price: 20,900 yen (tax included)
■Size:
Body length approx. 32cm x width approx. 43cm
Handle length: approx. 37cm
Shoulder bag
There is an open pocket on the back where you can store small items such as cards and pens. The shoulder strap can be adjusted to your preferred length. It is the perfect item for short outings.
■Price: 16,500 yen (tax included)
■Size:
Body length approx. 19cm x width approx. 14cm x depth approx. 2cm
Shoulder strap total length approximately 64cm to 120cm
pouch
Its moderate size and thin gusset make it easy to carry around and not bulky in your bag.Another great feature is the open pocket on the inside, which makes it easy to separate small items.
■Price: 6,600 yen (tax included)
■Size: Main body length approx. 11cm x width approx. 16.5cm x depth approx. 3cm
Side pouch
The handle is hook-type, so it can be attached to a bag, making it a useful item for storing small items.
■Price: 7,150 yen (tax included)
■Size: Main body length approx. 6.5cm x width approx. 10.5cm x depth approx. 2cm
Multi-case
Equipped with open pockets, zipper pockets, and convenient mesh pockets, it can store and organize important items such as bankbooks, passports, maternal and child health handbooks*, and cards.
*Compatible with maternal and child health handbooks up to L size (21cm x 14.8cm)
■Price: 15,400 yen (tax included)
■Size: Main body length approx. 23cm x width approx. 16cm x depth approx. 2cm
Charm pouch (Fami-chan)
This Fami-chan charm pouch is a collaboration limited edition design linked to "Heidi Apple Forest." It comes with a chain so you can attach it to your bag. It's a cute item that can hold small items like coins or earphones. We also recommend attaching it to a bag from the same series (item no. 780987).
■Price: 12,100 yen (tax included)
■Size: Main body length approx. 10cm x width approx. 10cm x depth approx. 1.7cm
handkerchief
This handkerchief features the limited collaboration design "Heidi Apple Forest." The red piping is a highlight, matching the items in the same series.
■Price: 2,970 yen (tax included)
■Size: Main body length approx. 25cm x width approx. 25cm
bag
¥20,900 tax included
Shoulder bag
¥16,500 tax included
pouch
¥6,600 tax included
Side pouch
¥7,150 tax included