Long-lasting and cherished.
This hand-embroidered denim bag has been updated with genuine leather.
The denim bag, a signature item from Familia, was created in 1957 as a lesson bag to hold a Beyer piano, and has been loved for over 60 years. We have updated the material with the hope that you will be able to use it for a longer period of time.
Familia denim bag
Familiar's long-selling item, the "Denim Bag," has been passed down through generations and loved as a gentle companion to everyday life.
With the desire for you to use it for a long time and cherish it, we have updated the synthetic leather parts to genuine leather. The transition parts and handles are made of Italian leather, which is water-resistant and has a fine, smooth texture. The handles have been carefully finished to ensure that they feel comfortable in your hand when you hold them. You can enjoy this bag in a variety of situations, from everyday use to formal attire.
Enjoy this special denim bag that is unique to Familia and is packed with many attention to detail.
Attention to detail
The art of hand embroidery
The appliqués are embroidered by artisans with care, stitch by stitch, giving them a warm, nostalgic feel. Each piece of art has its own story, intended to spark conversations with your child.
plain denim fabric
The plain denim fabric is made using Banshuori, a type of weaving that has a history of over 200 years in Nishiwaki City, Hyogo Prefecture. It is a lightweight and durable plain weave.
High-quality genuine leather
To make the bag more durable and last longer, the bottom and handles are made of Italian leather, which is water-resistant and has a smooth, fine texture. You can enjoy the "aging" process, where the texture changes with each use.
Durable specifications
Reinforced tape runs all the way around the bag, from the handle to the bottom, creating a load-distributing structure.
Drawstring bag
The included drawstring bag is made from sheeting fabric*, which can be said to be the origin of apparel. The drawstring bag has a natural and soft texture and a simple design, making it perfect for everyday use.
*A simple plain-woven cotton fabric used for fitting bastings and adjusting patterns when making clothes.
Handle repair
To help you enjoy using your product for as long as possible, we offer handle repair services at all Familia shops nationwide.
How to purchase
① Online Shop ■ Sales start date: February 6, 2026 (Friday) 10:00 ~
*On Friday, February 6th, we will limit the number of items you can purchase to one of each color per order. The limit will be lifted the next day, Saturday, February 7th, from 10:00 AM.
② Omni service (in-store pickup)
If the item is in stock in the online store, it will be available from the following dates and times:
■Sales start date: Thursday, February 12, 2026, 10:00 AM
Store Pickup Service Flow >>>
③ In-store sales
Once the Omni Service (store pickup) begins, items will be sold sequentially if they are in stock.
■Sales locations: Familia shops nationwide *Please note that some products may not be available at some stores.
[Notes]
・To use the Omni Service (store pickup), you must register as a Familia Member. Even if you have a card but have not yet registered online, please complete the registration process in advance. Click here to register>>>
・Product numbers are limited. We apologize if an item is out of stock.
- Drawstring bags are only included with genuine leather products.