Bibiy.×familiar
The first collaboration item has arrived
This is the first collaboration with the fashion brand "Bibiy.", which has the concept of feminine, elegant and strong women!
We have prepared items that feature familiar check tulle and ribbons, inspired by Bibiy.'s clothing. The base is simple with navy and white, creating a feminine yet not too sweet design that adults can easily wear. Enjoy items that are unique to this collaboration.
■ Pre-order sales start date: March 25th (Tue) 10:00~
■Delivery period: Deliveries will be made sequentially from late April ■Sample display: From Thursday, March 6th at Familia Kobe Main Store and Daikanyama Store
[Updated on Tuesday, June 24th]
The resale date for the bag (item no. 770092) and mini bag (item no. 770093) has been decided.
For details, please see "How to Purchase."
We're also holding a giveaway campaign on Instagram! Please apply!
Gift Campaign
To celebrate the Bibiy. x familiar collaboration, we are holding a giveaway campaign on Instagram!
Follow the official Bibiy. Instagram (@bibiy_official) and the official familiar Instagram (@familiar_official) and like the campaign post. Four people will be chosen at random to receive a Bibiy. x familiar collaboration item. Enjoy this collaboration project.
How to apply: Application period: June 24th (Tue) 2025 10:00 to July 1st (Tue) 23:59
■How to apply: Follow the official Bibiy Instagram account (@bibiy_official) and the official familiar Instagram account (@familiar_official) and like the campaign post.
■Prizes:
Red Familia check bag (item no. 770092) for 2 people Red Familia check mini bag (item no. 770093) for 2 people *We are also running a campaign where you can win a blue Familia check bag and mini bag! For more information, please check the official Bibiy Instagram (@bibiy_official).
- Please apply for the campaign while you are able to receive direct messages.
・If you do not reply within one week, your winnings will be invalidated.
・Campaigns will not be held on any accounts other than the official account.
・Please note that you cannot choose the winning product.
item
The familiar check tulle and ribbons are the highlights, inspired by the clothes of Bibiy. The base is kept simple with navy and white, creating a feminine yet not too sweet design that can be easily worn by adult women.
bag
This bag features a bear wearing a tulle outfit inspired by Bibiy. The art is a reference to the mascot bear (product number: 770094). The body is made of a glossy nylon material, while the handles and bottom are made of synthetic leather, giving it an elegant design.
*Comes with the double name "familiar Bibiy."
*This bag is scheduled to be resold around July. Details about the resale will be announced on the official Familia website at a later date.
■Price: 33,000 yen (tax included)
■Product number: 770092
"size"
Body: length approx. 32cm x width approx. 43cm
Handle length: approx. 33cm
Mini Bag
This mini bag features a poodle wearing tulle and ribbons, inspired by Bibiy. The gorgeous design features rhinestones on the poodle's eyes and nose. The body is made of shiny nylon, while the handles and bottom are made of synthetic leather, adding a touch of elegance.
It comes with a D-ring, so you can attach a shoulder strap (product number: 770096) or hand strap (product number: 770097) and use it as a shoulder bag or handbag.
*Comes with the double name "familiar Bibiy."
*This mini bag is scheduled to be resold around July. Details about the resale will be announced on the official Familia website at a later date.
■Price: 19,800 yen (tax included)
■Product number: 770093
"size"
Body: Height approx. 14cm x Width approx. 23cm x Depth approx. 7cm
Bottom width: approx. 17cm
Handle length: approx. 21cm
Mascot Bear
A mascot bear wearing tulle clothing inspired by Bibiy.
The design is linked to the bag (item no. 770092), and the cute pose of her holding a poodle is the highlight.
■Price: 13,200 yen (tax included)
■Product number: 770094
"size"
Seat height: approx. 12cm
Strap total length: approx. 15cm
Shoulder strap
Bibiy's classic shoulder strap is now available in a familiar check pattern. The six overlapping fabric ruffles, resembling petals, create a three-dimensional look that makes a statement.
The strap's length can be adjusted to three different lengths, making it extremely functional. The wide strap reduces strain on your shoulders, making it comfortable to carry even on long outings. Attach it to your bag, smartphone, or mini bag (product number 770093) to create a stylish look.
*Comes with the double name "familiar Bibiy."
*Depending on the shape and size of the smartphone case or attachment, it may not be usable.
■Price: 14,300 yen (tax included)
■Product number: 770096
"size"
Shoulder strap (including snap hook): Maximum approx. 117cm, Minimum approx. 112cm
Frill width: approx. 12cm
Synthetic leather width: approx. 3.8cm
Hand strap
This collaboration marks the first appearance of a gorgeous hand strap made with a familiar check frill pattern. The six overlapping fabric frills, resembling flower petals, create a three-dimensional, eye-catching item.
It can be attached to your bag, smartphone, or mini bag (product number: 770093).
*Comes with the double name "familiar Bibiy."
*Depending on the shape and size of the smartphone case or attachment, it may not be usable.
■Price: 11,000 yen (tax included)
■Product number: 770097
"size"
Total length (including hook): approx. 40.5cm
Frill width: approx. 8cm
Synthetic leather width: approx. 3.5cm
How to purchase
■How to purchase familiar
Familia Online Shop
Pre-orders will be available at the Familia Online Shop.
Pre-order date: March 25, 2025 (Tuesday) 10:00
Delivery period: Deliveries will begin in late April. *On Tuesday, March 25th, there will be a limit of one item per product per color per order. The limit will be lifted from 10:00 AM on the following day, Wednesday, March 26th.
[Notes]
・Product numbers are limited. We apologize if an item is out of stock.
・Samples will be available to view at Familia Kobe Main Store and Familia Daikanyama Store from Thursday, March 6th .
・The bag (product number: 770092) and mini bag (product number: 770093) are scheduled to be re-released around July. Details of the re-release will be announced on the official Familia website at a later date.
■How to purchase Bibiy.
Bibiy. Official Online Shop
Pre-order date: March 25, 2025 (Tuesday) 10:00
Delivery period: Late April onwards Quantity limit: Up to 2 items of each product per order
For more details click here>>>
[Updated on June 24th (Tuesday)]
The resale date for the bag (item no. 770092) and mini bag (item no. 770093) has been decided.
■familiar How to purchase
① Familia Online Shop
Sales start date: July 7, 2025 (Monday) 10:00
*On Monday, July 7th, we will limit the number of items that can be purchased per order to one of each product and color. The limit will be lifted from 10:00 on the following day, Tuesday, July 8th.
② Omni service (in-store pickup)
If the item is in stock in the online store, it will be available from the following dates and times:
Sales start date: Thursday, July 10, 2025, 10:00 AM
Omni Service (Store Pickup) Process >>>
③ In-store sales
Once the Omni Service (store pickup) begins, products will be sold in stores sequentially if they are in stock.
*Please note that if the item is out of stock, it may not be sold in stores.
■How to purchase Bibiy.
Bibiy. Official Online Shop
Sales start date: July 7, 2025 (Monday) 10:00
*On Monday, July 7th, we will limit the number of items that can be purchased per order to one of each product and color. The limit will be lifted from 10:00 on the following day, Tuesday, July 8th.
For more details click here>>>
About Bibiy.
With the concept of "a feminine, elegant and strong woman," Bibiy. offers items that combine elegance and strength.
Aiming to be the first D2C luxury brand, the brand sells directly to customers in Japan mainly through e-commerce sites and pop-up shops, and values connections with customers.
With a global perspective, the brand has also focused on international wholesale, photography, and marketing strategies, expanding its sales network to over 40 countries in just a few years since its launch. It offers items that can be used to express one's own style, regardless of gender, age, or nationality.