BEAMS JAPAN×familiar
Collaboration items featuring the 2025 zodiac sign, the snake, are now available
This collaboration project began in 2021 with the desire to create a memorable zodiac bag. The fifth installment features three items made from plain denim fabric, featuring the 2025 zodiac sign, the snake, in exclusive colors for both brands. Enjoy the start of 2025 with designs perfect for New Year's outings or to commemorate your birth year.
■Sales start: Wednesday, December 18, 2024, 10:00 AM
■Sales locations: Familia Online Shop *Pochibukuro will be available for purchase at select Familia shops from Wednesday, December 18th.
About the collaboration
The fifth collaboration features a lineup of denim bags, shoulder bags, and pouches with designs of hearts, flowers, and strawberries, based on the snake, the zodiac sign for 2025. The BEAMS JAPAN version uses the classic navy plain denim fabric, while the familiar version uses a lighter purple plain denim fabric.
About the design
Denim Bag <br>A gorgeous and lovely piece of art filled with flowers, hearts, and ribbons. The snake is looking at a friendly bear and girl making heart poses. As a playful touch unique to this collaboration, the flower part of the snake represents the "B" for BEAMS JAPAN and the "f" for familiar.
Shoulder bag/pouch <br>This bag depicts the story of how Kuma-chan gives Snake a strawberry as a gift and they become friends. The angle of his gaze and hat have been carefully considered to express a fun and cheerful atmosphere.
Original Check
The original check pattern incorporates the initials of both brands, "B" and "f." The coloring combines BEAMS JAPAN's corporate color, orange, with the familiar version's purple.
Year “2025”
The design features the year "2025." Recommended for New Year's outings or as a way to commemorate the year your child was born.
item
Familiar Sales
Familiar is a gorgeous lineup that combines a bright purple custom-made plain denim fabric with gray synthetic leather.
*This color is not sold at BEAMS JAPAN.
*Samples will be available to view at Familia Kobe Main Store from Wednesday, December 11th.
denim bag
¥22,000 tax included
Shoulder bag
¥16,500 tax included
pouch
¥9,900 tax included