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BEAMS JAPAN×familiar
Collaboration items featuring the 2024 zodiac sign "Dragon" have been released

This collaboration project began in 2021 with the aim of creating a memorable zodiac bag. The fourth installment features three items made from plain denim fabric, featuring the 2024 zodiac sign, the Dragon, in exclusive colors for both brands. Enjoy the start of 2024 with designs perfect for New Year's outings or to commemorate your birth year.

■Sales start: Tuesday, December 12, 2023, 11:00 AM
■Sales store: Familia Online Shop


About the collaboration

The fourth collaboration features the dragon, the zodiac sign for 2024, as its motif, and includes a new lineup of pouches and shoulder bags, as well as the ever-popular denim bag. The BEAMS version uses the classic navy denim fabric, while the familiar version uses a specially ordered, muted green denim fabric.


About the design

Denim bag <br>Features a fashionable girl and boy wearing Tatsu Sukajan jackets. The story depicts them going shopping at a stylish clothing store. In a playful touch unique to this collaboration, the Tatsu on the Sukajan jacket represents the "B" of BEAMS JAPAN and the "f" of familiar.

Pouch <br>A bear wearing a matching sukajan jacket and a boy is striking a cool pose.

Shoulder bag <br>The retro-style design depicts a scene of Kuma-chan flying through the sky on a dragon.


Original Check

The bag features an original check pattern with the initials "B" and "f" of both brands woven into it. The BEAMS JAPAN version combines the corporate colors of both brands. The familiar version is green to match the color of the denim bag.

Year “2024”

The design features the year "2024." Recommended for New Year's outings or as a way to commemorate the year your child was born.

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Familiar Sales

Familiar uses a specially ordered, calm green plain denim fabric with deep navy synthetic leather.
*This color is not sold at BEAMS JAPAN.
*Samples will be available to view at Familia Kobe Main Store from December 5th (Tuesday) to 7th (Thursday).

  • denim bag

denim bag

¥22,000 tax included

  • Shoulder bag
  • Shoulder bag

    ¥17,600 tax included

  • pouch
  • pouch

    ¥7,700 tax included