July 1, 2022
Add to Favorites

"Mirai Department Store" will be held on the first floor of Hankyu Umeda Main Store!
A variety of content with a living creature motif is now available!

Mirai Department Store
It is the children yet to be born who will create a prosperous future.
Mirai Department Store is a platform that brings together things, experiences, and learning to help create children's potential, and delivers a variety of content that will continue into the future.

■Event period: Wednesday, July 27th to Tuesday, August 2nd, 2022
■ Venue: Hankyu Umeda Main Store, 1st floor, Kotokoto Stage 11

theme

A pop-up shop will be held in conjunction with the "HANKYU Children's College" hosted by Hankyu Umeda Main Store!
Under the theme of "protecting the environment," collaborative items have been released with NIFREL, the living museum at EXPOCITY in Suita City, Osaka Prefecture, and textile designer Masaru Suzuki!

Sustainable initiatives

The interior of the store, based on the blue corporate color of Nifrel and Familia, utilizes materials such as archive fabrics produced during the manufacturing process and unused gift boxes.

Aquarium display

Under the supervision of NIFREL, the living museum at EXPOCITY in Suita City, Osaka Prefecture, we will be exhibiting an aquarium that represents an ecosystem of living creatures where different species, such as color, sex, and size, respect each other and coexist. We hope that the items and exhibits will provide an opportunity for children to learn about various living creatures.

item

If you are using a smartphone, please scroll to the right to view the table.

Collaboration items with NIFREL, the living museum at EXPOCITY in Suita City, Osaka Prefecture, are now available! Based on the theme of "Encountering ~Friends Walk Together~," items feature scenes of Fami-chan meeting the creatures of NIFREL, which were released in February 2022!
Click here to see the scene where Fami-chan and the creatures meet >>>

Collaboration items that bring you closer to the encounter

The lineup includes bags, pouches, and towel handkerchiefs recommended for everyday use, with designs that can be enjoyed by children and adults alike.
As a result of a survey in which everyone voted for their favorite scene, the "White Tiger" was chosen and used as the embroidered art on the bag.
■Bag (Familia limited edition pattern) 17,600 yen (tax included)
■Mini tote bag 9,350 yen (tax included)
■Pouch 6,380 yen (tax included)
■Towel handkerchief 2,200 yen (tax included)
*The Omni Pickup Service will be available at the Familia Online Shop from 15:00 on Friday, July 22nd to 23:59 on Sunday, July 24th.

cookie

Icing cookies with the same design as the collaboration items between Nifrel and Familia will be available exclusively at the venue. Two types are available: an otter set and a Cape penguin set. They are recommended not only as a set with other items, but also as souvenirs and gifts.

■ Cookies 4,104 yen (tax included)

NIFREL sales items

You can purchase the Deai ni Fureru collaboration items (part of the lineup) at the Nifrel Online Shop and the Nifrel Museum Shop. The white tiger bag is a Nifrel exclusive design.

■Bag (Nifrel limited edition pattern) 17,600 yen (tax included)
■Mini tote bag 9,350 yen (tax included)
■Pouch 6,380 yen (tax included)
■Towel handkerchief 2,200 yen (tax included)

■Stainless steel bottle 3,500 yen (tax included)
■Polyester bandana 1,800 yen (tax included)
*Sales begin on Friday, June 24th.

[How to purchase NIFREL items]
■Sale date and time: Wednesday, July 27, 2022, 9:00 AM
■Sales locations: Nifrel Online Shop, Nifrel Museum Shop (purchases can be made without entering Nifrel)
*The "Stainless Steel Bottle" and "Polyester Bandana" will be on sale from Friday, June 24th.
*Please note that the "Bag (Nifrel limited edition design)", "Stainless steel bottle" and "Polyester bandana" are not sold at Familia.
*Nifrel only carries the items shown in the images.

About NIFREL

NIFREL, a living museum in EXPOCITY, Suita City, Osaka Prefecture, is based on the concept of "experiencing the senses" and has eight zones: "Experiencing Colors," "Experiencing Skills," "Experiencing Swimming," "Wonder Moments," "Experiencing Hiding," "Experiencing the Waterside," "Experiencing Movement," and "Experiencing Sounds (for a limited time)." The museum uses artistic spatial exhibits to express the individual charm and diversity of 2,000 living creatures from 150 species, from colorful tropical fish to white tigers and mini hippos.
Official website here>>>
Twitter here>>>
Facebook page here>>>
Instagram here>>>

Collaboration items with textile designer Masaru Suzuki are now available!

[Made to order] familiar ZOO bag

The "familiar ZOO bag" is available to order and is hand-embroidered and upcycled from archive fabrics that are produced during the manufacturing process, such as for Familiar clothing. The five species of creatures that live at Nifrel are depicted in colorful appliqué fabric. The unique and humorous names are also part of the bag's appeal.
- White tigers were born white
・Long legs make them fast runners (Burrowing Owl)
- Believes that appearance is important (Indian peacock)
・The gender will be decided later (clownfish)
・The name comes from their proud tail (ring-tailed lemur)

■Price: 55,000 yen (tax included)
Delivery period: Scheduled to be delivered sequentially from early December *Order numbers are limited.
We will close the reception once stock runs out.
*As this is a made-to-order item, cancellations cannot be accepted after your order has been placed.

Upcycled print items

The clothing and bags from past collections, which are full of Familiar's attention to detail, have been hand-printed one by one with animal art designed by Masaru Suzuki.

About Masaru Suzuki

A message to Mirai Department Store
I think a lot of things have been changing recently. Even in my work, things that were highly valued just a few years ago have suddenly become less so, and things that were completely ignored are now attracting attention. It feels like there's been a major shift in the world's values, rather than trends. The appliqué bag I'm releasing this time, made from leftover fabric (remnants) from making children's clothes, was first created five years ago. At the time, I think I was designing it so that the finished product didn't really feel like it was remnant fabric. This was because I felt that remnant fabric had a rather bad image, but this bag has been designed to have a finish that highlights that. In addition, I will be introducing new items that I've randomly printed on ready-made clothes and bags that were in stock and revived as new products.
Both of these are in line with the idea of ​​"not producing waste as much as possible," but I think that at present, both users and creators only have a positive image of these kinds of movements.
Unlike us adults, whose minds are rigidly bound by past experiences and ways of thinking, children see a variety of values ​​as completely normal. With the new releases, we want children to be free to choose what they like, regardless of color, pattern, or shape, without being bound by gender stereotypes. We believe that barriers in this area no longer exist.
By the way, there is a size barrier, but adults are welcome to join if possible.

After graduating from the Department of Textile Design at Tama Art University, he worked at Awatsuji Hiroshi Design Studio. He went independent in 1995 and founded Unpiatto Ltd. in 2002. In 2004, he started the fabric brand OTTAIPNU. In addition to his own brand, he has released designs for a variety of manufacturers and brands both in Japan and overseas. In 2016, Seibundo Shinkosha published a collection of his works, "Suzuki Masaru's Textiles." He is a professor at the Department of Design, Faculty of Art and Design, Tokyo Zokei University.
Official website here>>>
Our original brand "OTTAIPNU" is here>>>
Instagram here>>>