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Perfect souvenirs, sweets and limited edition items now available!
JR Tokyo Station "Gransta Tokyo" POP-UP

First ever POP-UP event at JR Tokyo Station's Gransta Tokyo!
Sweets and bags perfect as souvenirs will be available in limited POP-UP designs.

We also have a wide selection of new stationery and other daily items that adults can use.
The event will be held inside JR Tokyo Station (inside the ticket gates), so please feel free to stop by on your way home from work or other errands.

[Period] Monday, October 23rd, 2023 to Sunday, November 12th, 2023 Monday to Saturday 8:00-22:00, Sundays and holidays 8:00-21:00

[Location] JR Tokyo Station Gransta Tokyo, B1F Silver Bell Area Season Select (inside the ticket gate)
( Number 25 in the Silver Bell area, Souvenirs and Sweets on the B1 floor map )
*The venue is next to Silver Bell. Please head towards Silver Bell. The closest ticket gate to the venue is the Yaesu Underground Central Exit.

For inquiries regarding the JR Tokyo Station Gransta Tokyo POP-UP during the event period, please contact us below.
[Weekdays] Customer Service Center Inquiry Form or Chat Service

For inquiries, please click here>>>
[Weekends and holidays] Venue inquiry number TEL: 080-9749-1199
*Please note that we cannot answer inquiries regarding product inventory.


Limited items and sweets

[NEW] Bag

[Updated at 10:00 on November 8th]
A new lineup of POP-UP exclusive items has been added!
The bag's main feature is the art of a bear enjoying tea time while munching on delicious cookies.
It's a great size for short trips or as a lunch bag.
[Updated November 11th, 13:25] Due to popular demand, the bag has sold out and will not be restocked.

■Price: 5,830 yen (tax included)
■Size: Height approx. 19cm x Opening width approx. 30cm x Bottom gusset approx. 10cm
■Color: Beige ■Material: 100% cotton
■ Country of origin: Japan

[How to purchase]
■Sale dates: Thursday, November 9th and Friday, November 10th
*The same number will be available on both days (150 items each day).
*If there is stock, we will continue to sell it in stores.

■ Distribution of admission tickets
Admission tickets will be distributed in front of the store from 7:30.
*Purchases will be made in the order of the admission tickets.
*Depending on the queue situation, the distribution time of admission tickets may be accelerated.

■Quantity limit: 1 per person

Tote bag

*Swipe left to see the image.
1st photo: Tote bag L
2nd photo: Tote bag S
3rd photo: Tote bag L size image
4th photo: Tote bag S size image

Introducing a limited edition tote bag featuring art of a bear enjoying tea time while munching on delicious cookies.
Made from soft, fluffy linen, the bag's colorful, gentle colors and gorgeous tricolor handles are its highlights.
It is light, soft, and easy to carry, making it a great eco-bag.
[Updated October 24th] All colors of the tote bags, both S and L, have sold out. There are no plans to restock.


Tote Bag L
■Price: 9,900 yen (tax included)
■Size: Approximately 34cm long x 51cm wide x 10cm deep (handle approximately 40cm)
■Colors: Dark green, green, gray, navy, pink, red
*Only on the first day, you can purchase up to two of each color per transaction.
*This is large enough to fit the POP-UP exclusive apple pie. (Apple pie sold separately.)

Tote Bag S
■Price: 6,930 yen (tax included)
■Size: Approximately 22cm long x 18cm wide x 10cm deep (handle approximately 30cm)
■Colors: Black, blue, green, pink, red, yellow
*Only on the first day, you can purchase up to two of each color per transaction.
*This is large enough to fit the limited edition POP-UP cookies. (Cookies sold separately.)

Apple pie

An apple pie created in collaboration with the long-established Western confectionery shop "Juchheim."
This apple pie is made with plenty of butter and is delicious all the way to the crust, and is topped with carefully selected accent ingredients such as rum raisins and apricot jam.
The highlight is the limited-edition pop-up packaging, which uses art from Familia's picture book, "Fami-chan and Ria-chan Love Apples."

■Price: 2,484 yen (tax included)
■ Size: Diameter 15cm
■Specific ingredients: wheat, eggs, milk, almonds, apples
Shelf life: 4 days from the date of manufacture. *Must be refrigerated (ice packs are provided).
*Only on the first day, up to two items per transaction

Castella

*Swipe left to see the image.
1st: Plain
2nd: Chocolate

A castella cake created in collaboration with the castella specialty store "DE CARNERO CASTE."
This is a pop-up exclusive design featuring art of a girl and a terrier on a trip to Tokyo.
Available in two flavors, plain and chocolate, the two-piece set makes a perfect little gift.
■Price: Plain (yellow) 864 yen (tax included)
Chocolate (pink) 972 yen (tax included)
■Specified raw materials: wheat, eggs
■ Shelf life: 10 days from the date of manufacture
*Only on the first day, you can purchase up to two of each color per transaction.
[Updated November 12th, 15:20] Castella cake (plain and chocolate) is sold out.

cookie

This is the first collaboration with Elveran, a Western confectionery shop founded in 1964 in Shukugawa, Nishinomiya City, where artisans carefully create each confectionery using ingredients carefully selected by themselves.
Elveran's signature milk chocolate and white chocolate cookies are packed into an original cookie tin.
The can features a bear from the POP-UP exclusive art, and the shop card inside also has a limited edition design.
 [Updated November 6th 11:10]
All colors of Herberan Cookies are sold out and there are no plans to restock.

■Price: 2,916 yen (tax included)
■Contents: 6 milk chocolate cookies, 6 white chocolate cookies (total of 12 cookies) ■Colors: Black, green, red *The contents are all the same.
■Specific ingredients: wheat, milk *Products containing eggs and nuts are manufactured on the same line.
■ Shelf life: 3 weeks in winter at room temperature from the date of manufacture
*Only on the first day, you can only purchase one of each color per transaction.

Limited design!

Original shop card

New! Stationery

Clear file

*Swipe left to see the image.
1st photo: (Right) Green surface, (Left) Pink surface
2nd photo: (Right) Green reverse, (Left) Pink reverse

This clear file depicts an impressive scene from the picture book "Fami-chan and Leah-chan Love Apples."
The artwork is the same as the apple pie packaging, so it's recommended to buy both as souvenirs.
[Updated November 5th, 20:20] The clear file (pink) has sold out and will not be restocked.

■Price: 550 yen (tax included)
■Size: Approximately 31cm long x 22cm wide
■ Color: Green, Pink
*Only on the first day, you can purchase up to two of each color per transaction.

Clear case

Like the clear file, the clear case also features an impressive scene from the picture book "Fami-chan and Leah-chan Love Apples."
It's a very convenient item, just the right size to hold your notebook, passport, etc.
[Updated October 28th] All colors of the clear cases have sold out. There are no plans to restock.

■Price: 990 yen (tax included)
■Size: Approximately 13cm long x 19cm wide
■ Colors: Beige, green, navy, pink
*Only on the first day, you can purchase up to two of each color per transaction.

Special Items

JR Central Retailing Plus × familiar

The third collaboration project!
Collaborative items featuring fun illustrations of Fami-chan and her friends working to ensure the safe operation of the Shinkansen, based on the theme of Doctor Yellow, the Shinkansen doctor, will also be sold at the JR Tokyo Station Gransta Tokyo POP-UP.
*Only on the first day, you can purchase up to two of each item per transaction.

■Bag price: 4,400 yen (tax included)
Size: Approx. 31.5cm long x 42.5cm wide x 6cm deep (handle approx. 28cm)

■Sacoche price: 8,580 yen (tax included)
Size: Approx. 13cm long x 21.5cm wide (total length of string: approx. 100cm, adjustable)

Name holder price: 4,730 yen (tax included)
Size: Approx. 7cm long x 10cm wide (strap approx. 15cm)

■Drawstring bag price: 2,750 yen (tax included)
Size: Approx. 28cm long x 25cm wide x 7cm deep (handle approx. 22cm)

■Multi-cloth price: 1,320 yen (tax included)
Size: Approximately 50cm long x 50cm wide

Mobile Series

*Swipe left to see the image.
1st photo: 780722, 780723
2nd photo: 780720, 780721
3rd and 4th pictures: Image of use

The new iPhone cases will also be on sale at the Gransta Tokyo POP-UP at JR Tokyo Station.
We offer cases with a stylish muted design featuring a bear and a terrier playing together, as well as a playful design in which the iPhone's Apple logo appears to be sitting on the bear's head.
It is also recommended to change it depending on your mood.
*Shoulder straps, smartphone rings, and stickers are not available.
[Updated October 27th 13:30]

Regarding the iPhone cases (product numbers: 780721 and 780723), due to a possible issue with fitting them to the 13 Pro, they will now only be compatible with the 14 Pro. We sincerely apologize for any inconvenience this may cause.

■iPhone case (13/14), ( 13Pro /14Pro)
Price: 8,800 yen (tax included)
Color: Green, Navy, Pink
Part number: 780722, 780723
*Not compatible with iPhone 15 or 15 Pro.

■iPhone case (13/14), ( 13Pro /14Pro)
Price: 8,800 yen (tax included)

Color: Blue Familiar Check, Red Familiar Check
Part number: 780720, 780721
*Not compatible with iPhone 15 or 15 Pro.

Sticker Campaign

*The color shown in the second image is no longer available. Starting Wednesday, November 8th, we will be giving away the sticker shown in the first image.

[ Updated November 7th 10:00]
Due to popular demand, our sticker campaign has been temporarily discontinued, but now we have new color stickers available!
At the Gransta Tokyo POP-UP shop in JR Tokyo Station, new followers of Familia's official Instagram account will receive an original sticker.

Please take advantage of this opportunity.

[Distribution start date] Wednesday, November 8, 2023

[Notes]
*Available until stock runs out.
*Only one ticket will be distributed per person.
*This applies to in-store follow-ups. Advance follow-ups are not eligible.

Distribution Terms

Please follow the official Familiar account (@familiar_official) .
If you are already following the official Familiar account (@familiar_official), please follow the Familiar Archive account (@familiar_archive) .
If you follow both, please like our latest post.

Archive Market held

"ARCHIVE MARKET" will be held from Tuesday, October 31st, where you can rediscover the charm of past popular collections and classic items that are full of attention to detail!
Enjoy it together with the special items from Gransta Tokyo POP-UP.
[Dates] Tuesday, October 31, 2023

*We are unable to answer inquiries regarding stock availability or products available.
*Depending on the congestion situation on the day, numbered admission tickets may be distributed.

Precautions

On Monday , October 23rd, numbered tickets will be distributed in front of the venue from 9:30 . If you are in line before 9:30 , you will be called out to .
Please note that it may take some time before you can enter the store .

・Numbered tickets may be distributed even after the first day depending on the situation.


・Purchases can only be made at the Gransta Tokyo POP-UP store at JR Tokyo Station. Pickup at other stores and cash on delivery are not available.

-Gift wrapping and delivery are not available within the POP-UP.

- There will be a limit on the number of items available on Monday, October 23rd, the first day of the event.
Cookies: Limit one of each item and color per transaction. Apple pie, castella, tote bags L and S, clear files, clear cases, JR Central Retailing Plus collaboration items: Limit two of each item and color per transaction.

-For the Mobile Series, there will be a limit of one item of each color per transaction on Tuesday, October 31st, the first day of sales.

- Purchases for the purpose of resale are not permitted.

・Familia Members points can be awarded. Please note that points cannot be used.

・All shoppers will be charged a fee (55 yen per bag, tax included). We recommend that you bring your own eco-bag .

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