2026.01.06

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A fun, hands-on event for those who want to enjoy life as a pregnant woman by watching, listening, and participating.

"Pre-Mama Festival -for the first 1000 days-"
Held at Familia shops nationwide from February 14th (Sat) to February 23rd (Mon, national holiday)

The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
I get excited and a little anxious thinking about the baby I'll soon be meeting...
Even though you may have many different feelings, we hope you enjoy this important time while waiting for your baby.
Familia will support expectant mothers and fathers to help them resolve their anxieties and worries.

*Excluding some stores (Familiar Qua Ile store, Tenmaya Kurashiki store, Hiroshima Minamore store , Marunouchi Building store, Mito Keisei Department Store, Nagasaki Hamaya store)

Visitor benefits

Birth registration

Those who register with Familia Members and provide their due date of birth will receive an original birth certificate.
Please show the child information screen on "My Page" to the store staff.
Click here to register as a Familia Member>>>

Purchase Bonus

Monthly Photo Props

During the Pre-Mom Festival, expectant mothers and expectant fathers who register as Familia Members and make a purchase will receive a new, original monthly photo prop!
You can change the numbers to match your baby's growth, such as for maternity photos.
Why not take this opportunity to create some cute memories with photo props exclusive to the Pre-Mama Festival?

For information on items you need to prepare for childbirth, click here

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*Event participation fees are not included. (Customized bibs, underwear, vanity cases, and blanket clips are excluded.)
*Please note that this offer will end as soon as stock runs out.

Ultrasound photo album

During the Pre-Mama Festival, expectant mothers and expectant fathers who register as Familia Members and spend over 22,000 yen (tax included) will receive an original ultrasound photo album!
This is an album exclusive to the Pre-Mama Festival that will allow you to keep a warm memory of your first encounter with your baby.

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*This applies only to the product price. Event participation fees (excluding customized bibs, customized underwear, customized vanity cases, and customized blanket clips), shipping fees, various fees, gift wrapping fees, and shopping bag fees are not included in the eligible amount.
*You will receive one item if the total payment amount (tax included) after points and other discounts in one transaction is equal to or exceeds the target amount.
*Please note that receipts cannot be combined.
*Please note that this offer will end as soon as stock runs out.
*Due to limited quantities, you may not be able to choose the color you want.

Limited items

Apparel set

We have the perfect clothing set for preparing for childbirth!
You can choose the two-way all, mascot, and wrap blanket in your favorite colors.
The two-way all can be used as both a dress all and a coverall, the mascot is the perfect first toy for your baby, and the wrap blanket can be used as a swaddling cloth for warmth and hygiene purposes during the newborn period, and as a lap blanket once your baby is old enough to go out in a stroller.
You can choose the clothing set that best suits your gender and preferences. Don't miss this opportunity to purchase one.
About Two-Way Alls>>>

[Set contents] 3-piece two-way all-in-one (blue, pink, white)
・Mascot (blue/pink)
・Laptop (blue, pink, white)

■ Set price: 27,500 yen (tax included) → 24,750 yen (tax included)
■ Sales period: February 14th (Saturday) to February 23rd (Monday, holiday)
■ Stores: Familia shops nationwide

*You can choose one two-way all wrap blanket from three colors and one mascot from two colors.
*Quantities are limited. We apologize if the item is out of stock.
*We do not accept returns or exchanges.