"Pre-Mama Festival -for the first 1000 days-"
The event will be held online from Friday, December 5th to Sunday, December 7th!
From finding out you're pregnant until giving birth, the days pass by in a flash.
It's exciting to think about meeting your baby soon, but it's also important to prepare so that your baby can live a comfortable life.
We have prepared useful information to help you enjoy your life as a expectant mother, limited-time events, and special set sales. You can also use the special shopping page for expectant mothers.
Please take this opportunity to participate.
[Familia Online Shop Opening Dates and Times] Friday, December 5, 2025, 10:00 AM to Sunday, December 7, 2025, 11:59 PM
present
During the event period, expectant mothers who shop at the Familia Online Shop will receive a set of original birth certificates (2 sheets) and a naming card (1 sheet)!
■Applicable period: Friday, December 5, 2025, 10:00 to Sunday, December 7, 2025, 23:59
■How to give as a gift: When ordering from the online shop, please write "I would like to give as a gift to a pregnant woman" in the comments section.
[Notes]
If you do not fill in the request field, your request will not be accepted.
・Gifts are limited to one per person.
-If you are sending it to a gift recipient, it will be sent together with the product.
- We are unable to provide gift wrapping for birth certificates or naming papers.
・Please note that orders for in-store pickup and point exchange items are not eligible.
Limited items
Outing Set
Limited quantity! Introducing a 3-piece set of clothing and accessories perfect for going out.
This is a convenient clothing set for when your baby is born and gradually begins to go out and get together with family. Featuring the classic red and blue familiar check pattern, this two-way all-in-one can be worn from newborn to around four months old. The bear and animal motif on the chest is a highlight. The collared design creates a neat and tidy look. It can be worn as a dress for newborns, and then fastened into pants once your baby gets a little older, allowing for long-lasting use.
The baby bottle case is not only great for carrying baby bottles, but also doubles as a bottle holder for mom and dad. It can also be hung by the handle. The pouch is made of water-repellent fabric, making it easy to clean and perfect for everyday use. It's a slightly larger size, perfect for storing diapers and clothes, and is a great item to have handy even as your baby grows.
Don't miss this opportunity to enjoy coordinating your outfits with Familia Check.
For more information on recommended items for moms and dads, please click here .
[Set contents] 3 items
・Two-way all (Autumn/Winter to Spring)
・Baby bottle case
・Pouch (L)
■Product number: 160804
■Set price: 24,200 yen (tax included)
*The set image is for illustrative purposes only.
*The number of sets available is limited. We apologize if the item is out of stock.
Underwear set
We have prepared a three-piece set that includes short-sleeved undershirts, which are essential for preparing for childbirth, coverall-style undershirts that are great for cold weather, and a gauze handkerchief.
The short-sleeved undershirt can be adjusted with the drawstring and can be worn until around 4 or 5 months of age. The rib knit fabric contracts to accommodate your baby's movements, allowing for unrestricted movement and comfort. The short-sleeved undershirt can be worn year-round and can be layered with other undershirts to adjust the fit.
The coverall-style underwear is also available in blue and pink. The bear design on the chest is the highlight. The sturdy fabric makes it perfect as a cool layer to wear under your clothes during the cold autumn and winter months.
The gauze handkerchief features art of a teddy bear playing with a terrier. It is perfect for bathing and feeding your pet.
Take advantage of this opportunity to purchase the set at a special price.
For more information about baby underwear, please click here .
[Set contents] 3 items
・Short-sleeved underwear for meetings
・Coverall-style underwear
・Gauze handkerchief
■Product number: 160805
■Set price: 8,800 yen (tax included)
*The set image is for illustrative purposes only.
*The number of sets available is limited. We apologize if the item is out of stock.
Customized Vanity Case
We offer vanity cases that can be customized with your favorite combination of fabric and art.
Available in three sizes, S, M, and L, you can choose from three outer colors, three Liberty patterns for the lining, and four types of art.
It has a simple design that blends in with any interior, and the cross-stitch style embroidery is the highlight.
The art is available in colors that look the cutest to match the color of the outer fabric.
Choose the type and color of embroidery you like and have fun styling!
The baby in my belly can sense my excitement as I wonder what kind of design I should make.
It is recommended for families with children and as a gift.
You can use it to store diapers, clothes sets, cosmetics, and more to suit your lifestyle.
Price: S: 13,200 yen (tax included)
M: 19,800 yen (tax included)
L: 27,500 yen (tax included)
■Size: S: Length approx. 14cm x Width approx. 19cm x Height approx. 10cm
M: length approx. 18cm x width approx. 26cm x height approx. 13cm
L: length approx. 30cm x width approx. 40cm x height approx. 16cm
Delivery schedule: Deliveries will begin around late April
*When purchasing from the online shop, customized products cannot be ordered at the same time as other regular products.
*People other than expectant mothers can also purchase this product.
*Quantities are limited. We apologize if the item is out of stock.
*Since this is a made-to-order product, we cannot accept changes or cancellations after the order has been placed.
*The image shown is an example of customization. The color of the art will vary depending on the outer fabric.
For more information about the National Pre-Mama Festival, click here>>
Customized Blanket Clip
Customize your blanket clip to your liking!
We have a wide variety of colorful mascots and tapes in various check patterns, mainly in soft muted colors.
Take this opportunity to enjoy the variety that only customization can offer.
Price: 11,000 yen (tax included)
Product number: 160991
■ Scheduled delivery: Deliveries will begin around early March
*Customized products cannot be ordered at the same time as other regular products.
Style
We offer a wide range of styles in a variety of colors.
With its cute bear design, it is also recommended as a gift for babies whose gender is still unknown.
Price: 2,750 yen (tax included)
■Color: Navy/Pink ■Size: Approx. 16cm long x 18.2cm wide
■Product number: 150411
How to purchase
It will be sold at the Familia Online Shop only during the Online Pre-Mom Festival.
*People other than expectant mothers can also purchase this product.
■Sales period: Friday, December 5, 2025, 10:00 to Sunday, December 7, 2025, 23:59
Special venue
We have prepared a page specifically for preparing for childbirth that can only be used during the Online Pre-Mama Festival.
This is also useful when you don't know what to prepare for childbirth!
We will introduce a lineup that is perfect for the birthing season. Please come and visit us.
*Online Pre-Mama Festival special venue open period: Friday, December 5, 2025, 10:00 to Sunday, December 7, 2025, 23:59
Maternity seminar at home!
Maternity Seminar Set
Recommended for those in the later stages of pregnancy when the belly gets bigger and it becomes difficult to go out!
We will be selling a "Maternity Seminar Set" that includes a seminar video and items related to the content.
There are three types of sets available: "Online Pre-Dad Seminar Edition," "Underwear and Apparel Edition," and "Bathing Edition."
How can Dad support Mom?
"They say babies sleep all day, but when and how do you take care of them?"
Do you really need that much underwear and clothes?
"What time and place should I give my baby a bath? I also want to know the bathing procedure!"
You can clear up such doubts through the seminar video.
Online Pre-Dad Seminar
■Set contents: Notebook (blue/pink)
・Pen (blue/red)
・Baby Preparation Catalog (FALL/WINTER)
・"Video viewing instructions" form
■Sales period: November 4th (Tuesday) 2025 10:00 to December 1st (Monday) 23:59
Price: 2,530 yen (tax included)
<Video content>
This seminar provides useful information for dads. Compared to moms, dads tend to feel less aware of physical changes. While they're excited about life with their baby, they may also feel a little anxious. For dads like you, we'll introduce you to the role you need as a dad, ways to support moms, and changes in life after birth! This online seminar covers moms' bodies before and after birth, and what you need to prepare for childbirth.
*The set includes two notebooks (blue and pink) and two pens (blue and red).
Underwear and clothing
■Set contents: Meeting short-sleeved underwear
・Familia original maternity mark ・Birth preparation catalog (FALL/WINTER)
・"Video viewing instructions" form
■Sales period: November 4th (Tuesday) 2025 10:00 to December 1st (Monday) 23:59
Price: 2,530 yen (tax included)
<Video content>
Did you know that one of the most common concerns that mothers have after giving birth is the gap between what they imagined life would be like after giving birth and what it actually is?
To help you enjoy life with your baby, we will introduce the daily rhythm of your newborn baby, such as diaper changes, breastfeeding, and sleep, which you should know before giving birth, as well as the characteristics of baby underwear and how to choose and combine babywear that is appropriate for the season.