2025.10.07

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A fun, hands-on event for those who want to enjoy life as a pregnant woman by watching, listening, and participating.

"Pre-Mama Festival -for the first 1000 days-"
Held at Familia shops nationwide from November 1st (Sat) to 9th (Sun)

The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
I get excited and a little anxious thinking about the baby I'll soon be meeting...
Even though you may have many different feelings, we hope you enjoy this important time while waiting for your baby.
Familia will support expectant mothers and fathers to help them resolve their anxieties and worries.

*Excluding some stores (Familiar Qua Ile store, Tenmaya Kurashiki store, Hiroshima Minamore store , Marunouchi Building store, Mito Keisei Department Store, Nagasaki Hamaya store)

[Updated on October 20th]
We have decided to sell Waphyto x familiar baby wash and baby cream.
Please see "New Products" for details.

Visitor benefits

Birth registration

Those who register with Familia Members and provide their due date of birth will receive an original birth certificate.
Please show the child information screen on "My Page" to the store staff.
Click here to register as a Familia Member>>>

Purchase Bonus

Anniversary Photo Props

During the Pre-Mom Festival, expectant mothers and expectant fathers who register as Familia Members and make a purchase will receive a new Familia original anniversary photo prop!
An item that can be used to celebrate special occasions as your baby grows.
Why not take this opportunity to create some cute memories with photo props exclusive to the Pre-Mama Festival?

For information on items you need to prepare for childbirth, click here

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*Event participation fees are not included. (Customized bibs, underwear, vanity cases, and blanket clips are excluded.)
*Please note that this offer will end as soon as stock runs out.

mascot

During the Pre-Mama Festival, expectant mothers and expectant fathers who register as Familia Members and spend over 22,000 yen (tax included) will receive a limited-edition Pre-Mama Festival mascot.
We offer three colors - blue, pink, and beige - so you can choose based on the gender of your baby and the preferences of the expectant mother and father.
You can choose either one.

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*This applies only to the product price. Event participation fees (excluding customized bibs, customized underwear, customized vanity cases, and customized blanket clips), shipping fees, various fees, gift wrapping fees, and shopping bag fees are not included in the eligible amount.
*You will receive one item if the total payment amount (tax included) after points and other discounts in one transaction is equal to or exceeds the target amount.
*Please note that receipts cannot be combined.
*Please note that this offer will end as soon as stock runs out.
*Due to limited quantities, you may not be able to choose the color you want.

Limited items

Apparel set

We have clothing sets available for you to enjoy mixing and matching!
The two-way all is perfect for babies born in autumn and winter. It can be conveniently worn as both a dress and a coverall.
The bib and vest are made of sleepy pile, which is gentle on the skin.
The vest is also great for adjusting the fit. Another great feature is that it can be worn reversibly.
Please be sure to purchase it during the Pre-Mom Festival period.
For more information about Sleepy Pile, click here>>>

[Set contents] 3-piece two-way all-in-one suitcase (blue, ivory, navy, pink)
・Bib (light blue, navy, pink, white)
・Vest (light blue, navy, pink, white)

■ Set price: 23,650 yen (tax included) → 22,000 yen (tax included)
■ Sales period: November 1st (Sat) - November 9th (Sun)
■ Stores: Familia shops nationwide

*You can choose one of four colors for each product. For the vest, you can also choose the size (60, 70, or 80 cm).
*Quantities are limited. We apologize if the item is out of stock.
*We do not accept returns or exchanges.