"Pre-Mama Festival -for the first 1000 days-"
The event will be held online from Friday, September 5th to Sunday, September 7th!
The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
It's exciting to think about meeting your baby soon, but it's also important to prepare so that your baby can live a comfortable life.
We have prepared useful information to help you enjoy your life as a expectant mother, limited-time events, and special set sales. You can also use the special shopping page for expectant mothers.
Please take this opportunity to participate.
[Familia Online Shop Opening Dates and Times] Friday, September 5, 2025, 10:00 to Sunday, September 7, 2025, 23:59
present
During the event period, expectant mothers who shop at the Familia Online Shop will receive a set of original birth certificate and naming paper!
■ Target period: Friday, September 5, 2025, 10:00 to Sunday, September 7, 2025, 23:59
■How to give as a gift: When ordering from the online shop, please write "I would like to give as a gift to a pregnant woman" in the comments section.
Birth registration
naming paper
[Notes]
If you do not fill in the request field, your request will not be accepted.
・Gifts are limited to one per person.
-If you are sending it to a gift recipient, it will be sent together with the product.
- We are unable to provide gift wrapping for birth certificates or naming papers.
・Please note that this does not apply to orders for in-store pickup or point exchange items.
Limited items
Discharge set
Limited quantities available! This three-piece set includes a short-sleeved undershirt, two-way all-in-one, and socks, perfect for discharge from the hospital and shrine visits. The short-sleeved undershirt can be worn year-round and is a versatile basic undershirt that pairs easily with any outfit. The design allows for easy movement and dressing, and the adjustable drawstring allows for use until around 4 or 5 months of age. The seams are on the outside to avoid irritating your baby's skin.
The two-way all-in-one is perfect for occasions when you'll be wearing white clothes, such as when you leave the hospital or for a shrine visit. The bear on the chest has a crown on it, which adds a cute touch to the design. It can be worn by both boys and girls.
We also have socks made of pile fabric with pompoms. Socks are essential for going out in the fall and winter, and the cute design adds a cute touch to your outfit.
Please take this opportunity to purchase.
For more information about baby underwear, please click here .
[Set contents] 3 items
・Short-sleeved underwear for meetings
・Two-way all
· socks
■Product number: 160802
■Set price: 19,800 yen (tax included)
*The set image is for illustrative purposes only.
*You cannot choose the color of the socks.
*The number of sets available is limited. We apologize if the item is out of stock.
Underwear set
We have prepared a three-piece set that includes short-sleeved undershirts, which are essential for preparing for childbirth, coverall-style undershirts that are great for cold weather, and a gauze handkerchief.
The short-sleeved undershirt can be adjusted with the drawstring and can be worn until around 4 or 5 months of age. The rib knit fabric contracts to accommodate your baby's movements, allowing for unrestricted movement and comfort.
The coverall-style underwear also comes in two colors, blue and pink, with a full-pattern design. The blue one features a bear and a car, while the pink one features a bear and an apple. They are perfect as a cool layer to wear under your clothes during the cold autumn and winter months.
The gauze handkerchief comes in a matching all-over pattern design with the coverall-style underwear. It is a great item to use during bathing and mealtimes.
Please take this opportunity to purchase.
For more information about baby underwear, please click here .
[Set contents] 3 items
・Short-sleeved underwear for meetings
・Coverall-style underwear
・Gauze handkerchief
■Product number: 160803
■Set price: 9,900 yen (tax included)
*The set image is for illustrative purposes only.
*The number of sets available is limited. We apologize if the item is out of stock.
Customized Vanity Case
We offer vanity cases that can be customized with your favorite combination of fabric and art.
Available in three sizes, S, M, and L, you can choose from three outer colors, three Liberty patterns for the lining, and four types of art.
It has a simple design that blends in with any interior, and the cross-stitch style embroidery is the highlight.
The art is available in colors that look the cutest to match the color of the outer fabric.
Choose the type and color of embroidery you like and have fun styling!
The baby in my belly can sense my excitement as I wonder what kind of design I should make.
It is recommended for families with children and as a gift.
You can use it to store diapers, clothes sets, cosmetics, and more to suit your lifestyle.
Price: S: 13,200 yen (tax included)
M: 19,800 yen (tax included)
L: 27,500 yen (tax included)
■Size: S: Length approx. 14cm x Width approx. 19cm x Height approx. 10cm
M: length approx. 18cm x width approx. 26cm x height approx. 13cm
L: length approx. 30cm x width approx. 40cm x height approx. 16cm
Delivery schedule: Deliveries will begin around late February
*When purchasing from the online shop, customized products cannot be ordered at the same time as other regular products.
*People other than expectant mothers can also purchase this product.
*Quantities are limited. We apologize if the item is out of stock.
*Since this is a made-to-order product, we cannot accept changes or cancellations after the order has been placed.
*The image shown is an example of customization. The color of the art will vary depending on the outer fabric.
For more information about the National Pre-Mama Festival, click here>>>
Customized Blanket Clip
Customize your blanket clip to your liking!
We have a wide variety of colorful mascots and tapes in various check patterns, mainly in soft muted colors.
Take this opportunity to enjoy the variety that only customization can offer.
Price: 11,000 yen (tax included)
■Product number: 160991
■ Scheduled delivery: Deliveries will begin around early December
*Customized products cannot be ordered at the same time as other regular products.
bib
We offer bibs in a wide range of colors.
With its cute bear design, it is also recommended as a gift for babies whose gender is still unknown.
Price: 2,750 yen (tax included)
■Colors: Beige, Blue, Navy, Pink ■Size: Approx. 16cm long x 18.2cm wide
■Product number: 150411
How to purchase
It will be sold at the Familia Online Shop only during the Online Pre-Mom Festival.
*People other than expectant mothers can also purchase this product.
■Sales period: Friday, September 5, 2025, 10:00 to Sunday, September 7, 2025, 23:59
Special venue
We have prepared a page specifically for preparing for childbirth that can only be used during the Online Pre-Mama Festival.
This is also useful when you don't know what to prepare for childbirth!
We will introduce a lineup that is perfect for the birthing season. Please come and visit us.
*Online Pre-Mama Festival special venue opening period: Friday, September 5, 2025, 10:00 to Sunday, September 7, 2025, 23:59
Maternity seminar at home!
Maternity Seminar Set
Recommended for those in the later stages of pregnancy when the belly gets bigger and it becomes difficult to go out!
We will be selling a "Maternity Seminar Set" that includes a seminar video and items related to the content.
There are three types of sets available: "Online Pre-Dad Seminar Edition," "Underwear and Apparel Edition," and "Bathing Edition."
How can Dad support Mom?
"They say babies sleep all day, but when and how do you take care of them?"
Do you really need that much underwear and clothes?
"What time and place should I give my baby a bath? I also want to know the bathing procedure!"
You can clear up such doubts through the seminar video.