2025.07.01

Add to Favorites

A fun, hands-on event for those who want to enjoy life as a pregnant woman by watching, listening, and participating.

"Pre-Mama Festival -for the first 1000 days-"
Held at Familia shops nationwide from August 9th (Sat) to 17th (Sun)

The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
I get excited and a little anxious thinking about the baby I'll soon be meeting...
Even though you may have many different feelings, we hope you enjoy this important time while waiting for your baby.
Familia will support expectant mothers and fathers to help them resolve their anxieties and worries.

*Excluding some stores (Familiar Qua Ile store, Tenmaya Kurashiki store, Hiroshima Minamoa store , Mito Keisei Department Store, Nagasaki Hamaya store)

[Updated on August 11th]
Due to the effects of heavy rain, opening hours may change at some stores. Please check the website of department stores and other commercial facilities before heading out.
We apologize for any inconvenience this may cause our customers and appreciate your understanding.

Visitor benefits

Birth registration

Those who register with Familia Members and provide their due date of birth will receive an original birth certificate.
Please show the child information screen on "My Page" to the store staff.
Click here to register as a Familia Member>>>

Purchase Bonus

Monthly Photo Props

During the Pre-Mom Festival, expectant mothers and expectant fathers who register as Familia Members and make a purchase will receive a new, original monthly photo prop!
You can change the numbers to match your baby's growth, such as for maternity photos.
Why not take this opportunity to create some cute memories with photo props exclusive to the Pre-Mama Festival?

For information on items you need to prepare for childbirth, click here

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*Event participation fees are not included. (Customized bibs, underwear, and vanity cases are excluded.)
*Please note that this offer will end as soon as stock runs out.

Ultrasound Photo Album

During the Pre-Mama Festival, expectant mothers and fathers who register as Familia Members and spend over 22,000 yen (tax included) will receive an original ultrasound photo album!
This is an album exclusive to the Pre-Mama Festival that will allow you to keep a warm memory of your first encounter with your baby.

*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*This applies only to the product price. Event participation fees (excluding customized bibs, customized underwear, and customized vanity cases), shipping fees, various fees, gift wrapping fees, and shopping bag fees are not included in the eligible amount.
*You will receive one item if the total payment amount (tax included) after points and other discounts in one transaction is equal to or exceeds the target amount.
*Please note that receipts cannot be combined.
*Please note that this offer will end as soon as stock runs out.

Limited items

Apparel set

We have clothing sets available for you to enjoy mixing and matching!
The two-way all is perfect for babies born in autumn and winter! The wrap blanket can be used as a swaddle for warmth and hygiene during the newborn period, and as a lap blanket once your baby is old enough to go out in a stroller.
The Oboro Towel is convenient as it can be used on both the pile and gauze sides, and is thin and soft, making it ideal for use as a towel for bathing or after a bath.
A clothing set that you can choose according to your gender and preferences.
Please be sure to purchase it during the Pre-Mom Festival period.

[Set contents] 3-piece two-way all-in-one (blue, pink, white)
・Laptop (blue/pink)
・Oboro towel (blue/pink)

■ Set price: 24,530 yen → 22,000 yen (tax included)
■ Sales period: August 9th (Sat) - August 17th (Sun)
■ Stores: Familia shops nationwide

*You can choose one of three colors for the two-way all, and one of two colors for the wrap blanket and oboro towel.
*Quantities are limited. We apologize if the item is out of stock.
*We do not accept returns or exchanges.