A fun, hands-on event for those who want to enjoy life as a pregnant woman by watching, listening, and participating.
"Pre-Mama Festival -for the first 1000 days-"
Held at Familia shops nationwide from February 15th (Sat) to 23rd (Sun)
The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
I get excited and a little anxious thinking about the baby I'll soon be meeting...
Even though you may have many different feelings, we hope you enjoy this important time while waiting for your baby.
Familia will support expectant mothers and fathers to help them resolve their anxieties and worries.
*Excluding some stores (Familia Tenmaya Kurashiki store, Mito Keisei Department Store, Nagasaki Hamaya store, Izutsuya Yamaguchi store , Lucua store)
Visitor benefits
Birth registration
If you register with Familia Members and enter your expected delivery date, we will give you an original birth certificate.
Please show the child information screen on "My Page" to the store staff.
Click here to register as a Familia Member>>>
Purchase Bonus
Baby Photo Props
"Baby Photo Props" can be used for anniversary photos, to record the birth, or as a message card. We will give them as a gift to expectant mothers and fathers who register as Familia Members and make a purchase.
This set includes "HELLO," which can be used for maternity photos and monthly photos, and "JUST BORN," which can be used for newborn photos. The back of "HELLO" has a message section where you can write any message you like to your baby, and the back of "JUST BORN" allows you to record birth details such as the baby's date of birth and weight.
Why not take this opportunity to prepare for childbirth?
For information on items you need to prepare for childbirth, click here
*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*Event participation fees are not included. (Customized bibs, customized blanket clips, and customized vanity cases are excluded.)
*Please note that this offer will end as soon as stock runs out.
Bath mitts
Expectant mothers and fathers who register as Familia Members and spend over 22,000 yen (tax included) will receive a complimentary bath mitt, perfect for bathing their baby.
Available in colors that can be used by both men and women.
*When handing over the baby, we will check the baby information screen (due date) on your "My Page."
*This offer applies only to the product price. Event participation fees (excluding customized bibs, customized blanket clips, and customized vanity cases), shipping fees, various fees, gift wrapping fees, and shopping bag fees are not included in the offer price.
*You will receive one item if the total payment amount (tax included) after points and other discounts in one transaction is equal to or exceeds the target amount.
*Please note that receipts cannot be combined.
*Please note that this offer will end as soon as stock runs out.
event
Maternity Seminar
Life with your baby begins immediately after birth.
In addition to learning about a baby's daily rhythms such as diaper changes, breastfeeding, and sleep, we will also introduce how to choose underwear and baby wear and the bathing procedure through practical exercises using a doll the same size as a newborn baby.
Please join us and enjoy this event as one of your memories during your pregnancy.
◇Souvenirs: Short-sleeved undershirt for meetings, Familia original maternity mark
■Stores: Familia shops nationwide (excluding some stores)
■ Eligible: Pregnant women up to 35 weeks pregnant and up to one family member
■Participation fee: 3,300 yen (tax included)
Reservations: Tuesday, January 14th, 11:00 AM
Pre-father seminar
A seminar for fathers-to-be that provides useful information for fathers!
Compared to moms, dads find it harder to notice physical changes.
While you may be excited about your future life with your baby, you may also feel a little anxious.
For such dads, we will introduce the roles they need to play, ways to support their mothers, and changes in life after childbirth!
This is a packed group seminar that covers a wide range of topics, including information about the mother's body before and after childbirth, what is needed to prepare for childbirth, and a simulated experience for fathers who are pregnant.
Let's get together with other expectant mothers and fathers and have fun preparing to welcome your baby!
◇Souvenir: 2 towel handkerchiefs
■ Stores: Familia Kobe Main Store and Daikanyama Store
■ Dates: February 15th (Sat) and 16th (Sun)
■ Target: Pregnant women and expectant fathers up to 35 weeks pregnant
■Participation fee: 3,300 yen (tax included)
Reservations: Tuesday, January 14th, 11:00 AM
Things you should know about baby insurance before giving birth
Life after giving birth can be hectic more than you might imagine. Just like preparing for childbirth, it's a good idea to think about baby insurance as well.
This is aimed at expectant mothers and fathers who are about to have a baby, and covers topics such as the medical expenses system,
We will introduce some points to consider when choosing insurance for your baby.
We offer seminars for multiple groups that you can easily join.
◇ Depending on the participation fee, you can choose whether or not to receive a souvenir.
If you pay the participation fee of 2,200 yen, you will receive a pair of THERMOS x familiar stainless steel tumblers.
■Store: Familia Kobe Main Store
■ Dates: February 15th (Sat) and 16th (Sun)
■Target: Those who are registered with Familia Members
■ Participation fee: Free
■ Instructor: Familia Insurance Advisor ■Reservations: January 14th (Tue) 11:00am - Registration begins
*If there is availability on the day, we can accommodate you. Please ask our staff for details.
※If you would like to have an individual consultation, click here>>>
If you would like to schedule an online consultation, click here>>>
Customized Vanity Case
Introducing a vanity case that can be customized with your favorite combination of fabric and art.
Available in three sizes, S, M, and L, you can choose from three outer colors, three Liberty patterns for the lining, and four types of art.
It has a simple design that blends in with any interior, and the cross-stitch style embroidery is the highlight.
The art is available in colors that look the cutest to match the color of the outer fabric .
Choose the type and color of embroidery you like and have fun styling!
The baby in my belly can sense my excitement as I wonder what kind of design I should make.
It is recommended for families with children and as a gift.
You can use it to fit your lifestyle, such as storing diapers, clothes, cosmetics, etc. (Some require reservations.)
■ Stores and dates
Kobe Main Store/Daikanyama Store
February 15th (Sat) and 16th (Sun) Reservations required
February 17th (Mon) - 23rd (Sun) No reservation required
Matsuzakaya Nagoya store
February 15th (Sat) and 16th (Sun) No reservations required
Fukuoka Iwataya Store and Takashimaya Yokohama Store: February 22nd (Sat) and 23rd (Sun) Reservations required
■Target: Familia members
Price : S: 13,200 yen (tax included)
M: 19,800 yen (tax included)
L: 27,500 yen (tax included)
■Size: S: Length approx. 14cm x Width approx. 19cm x Height approx. 10cm
M: length approx. 18cm x width approx. 26cm x height approx. 13cm
L: length approx. 30cm x width approx. 40cm x height approx. 16cm
Delivery schedule: From late June
Reservations: Tuesday, January 14th, 11:00 AM
*Please note that reservations may or may not be available at certain stores and on certain dates.
* Please note that for events that do not require reservations, you may have to wait depending on how busy it is on the day.
*There is no limit to the number of items per reservation.
*Since this is a made-to-order product, we cannot accept changes or cancellations after the order has been placed.
*This event will include the distribution of various novelty items (baby photo props and bath mittens).
*The image shown is an example of customization. The color of the art will vary depending on the outer fabric.
Outer fabric (3 colors)
Size (3 types)
Lining (3 colors)