[Information]
Please see below for how to purchase this product.

■ Online store sales start date and time: Saturday, February 14, 2026, 10:00

■ Omni Service (Pick up at store)
Service start date and time: Saturday, February 14, 2026, 10:00 AM

■After the in-store sales omni service (store pickup) begins, in-store sales will begin sequentially if there is stock.

In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.
■Sales start date: Saturday, February 14, 2026, 10:00 AM
■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store

■ "Pre-Mama Festival -for the first 1000 days-"
Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026


The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.
Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.

For more details about the Pre-Mama Festival, click here>>>


[Product information]
A whistle-equipped mascot made of soft pile fabric.

The vibrant colored ribbon around the neck adds an accent.
It is also recommended as a plus one item for gifts.

<size>
・Length approx. 10cm x Width approx. 7.5cm

<Care Instructions>
- Use a neutral detergent and wash gently by hand.
-After washing, reshape the product and dry it completely in the shade.
-Please avoid using a dryer.
- If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.