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Pre-Mama Festival - for the first 1000 days -

The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.
Your life and your body will change little by little.
I get excited and a little anxious thinking about the baby I'll soon be meeting...
Familia is holding a Pre-Mama Festival at Familia stores nationwide to help mothers enjoy the precious time they spend waiting for their baby in peace of mind.


"Pre-mom Festival" for those who want to enjoy life as a pre-mom

Receive a free birth certificate when you visit us!

We will give an original birth certificate to expectant mothers who register as Familia Members!
With this cute birth certificate with an original Familia design, you can make this important anniversary of your new addition to your family even more memorable.

*You must register your expected delivery date when registering as a Familia Member.
*The design of the birth certificate will vary depending on the event period.

Get a gift with your purchase!

Expectant mothers and fathers who shop during the event will receive "anniversary photo props," and those who spend over 22,000 yen (tax included) will receive a "mascot."
Both items are exclusive to the Pre-Mom Festival, so be sure to grab them while you can.

Anniversary Photo Props

Familia original anniversary photo props. These items can be used to celebrate anniversaries as your baby grows. This offer is available to customers who register as Familia members and make a purchase, regardless of the purchase amount.

mascot

Made from soft, skin-friendly material, this mascot is the perfect first toy for your baby. Choose from blue, pink, or beige. Receive a free gift with purchases of 22,000 yen or more (tax included).

Maternity seminar to learn about caring for your baby

Aimed at expectant mothers and fathers, the talk will focus on caring for babies, including how to dress them in underwear and how to give them a bath, using a doll the same size as a newborn baby.
The shop staff who will be speaking at the maternity seminar are specialists in preparing for birth. They will provide guidance based on an understanding of not only birth preparation items, but also changes in the mother's body and the baby's development.
All participants will receive an original Familia maternity mark.

Participation fee: 3,300 yen (tax included)
Souvenirs: short-sleeved undershirt or Oboro towel, Familia original maternity mark

We recommend preparing for childbirth at the Pre-Mama Festival!

During this period, you will be able to purchase recommended sets for preparing for childbirth, as well as information on new baby clothes and childcare products.
Our staff will be happy to answer any questions or concerns you may have about preparing for birth, such as, "I just found out I'm pregnant and I want to know about baby clothes!" or "What should I start preparing?" Please feel free to visit your nearest Familia store.

Some stores will host various experiential content

At our Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Matsuzakaya Nagoya Store, Takashimaya Yokohama Store, and Fukuoka Iwataya Store, we offer a variety of programs that expectant parents can enjoy!
You can have fun participating as a memento of your maternity life and as part of your preparations for welcoming your baby.

*The event content is an example. The program may vary depending on the time and store.

Personal Maternity Seminar

Customized Bib

Customized Vanity Case

Ezaki Glico Collaboration Seminar