{"title":"New born - 0222FW23","description":null,"products":[{"product_id":"150492","title":"Gauze handkerchief","description":"\u003cp\u003e [Information]\u003cbr\u003e This item may be temporarily out of stock, but will be restocked.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A gauze handkerchief with a motif of terriers running around energetically.\u003cbr\u003e\u003cbr\u003e It can be used as a handkerchief not only for babies but also for adults.\u003cbr\u003e Experience the soft feel on your skin.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 32.5cm x Width approx. 32.5cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ QQ","offer_id":44231929266425,"sku":"150492000QQ","price":660.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150492.jpg?v=1705370805"},{"product_id":"510107","title":"Listratle","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, if there is stock, we will start selling it in stores one by one.\u003cbr\u003e\u003cbr\u003e In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not. \u003cbr\u003e■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A heart-shaped rattle that can be worn on the wrist.\u003cbr\u003e\u003cbr\u003e Available in four colorful colors, the heart features two bears nestled together.\u003cbr\u003e Even babies who can't yet hold things on their own can enjoy the gentle sounds.\u003cbr\u003e\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Heart: height approx. 4cm x width approx. 5.5cm\u003cbr\u003e Ring: Total length 12.5cm x width 2cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100173779193,"sku":"510107000BL","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100178661625,"sku":"510107000PK","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ RD","offer_id":47100178694393,"sku":"510107000RD","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ YE","offer_id":47100178727161,"sku":"510107000YE","price":2750.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510107_01.jpg?v=1766035485"},{"product_id":"120611","title":"Pants (quarter length)","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Thursday, March 5th.\u003cbr\u003e Omni service (in-store pickup) will begin on Friday, March 6th at 10:00.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e Simple pants made of cut and sew material.\u003cbr\u003e\u003cbr\u003e Can be worn by both men and women. \u003cbr\u003eThere are large patch pockets on both sides and a bear embroidery accent on the right pocket.\u003cbr\u003e The buttons on the front belt feature a subtle design that creates the letter \"F\" with thread.\u003cbr\u003e\u003cbr\u003e Made from soft organic cotton, it is comfortable to wear.\u003cbr\u003e The highly stretchy material makes it easy to move around in, making it a piece that is easy to wear every day.\u003cbr\u003e\u003cbr\u003e *Unisex\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"070 \/ BG","offer_id":47137026113785,"sku":"120611070BG","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ NB","offer_id":47137028538617,"sku":"120611070NB","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ BG","offer_id":47137028571385,"sku":"120611080BG","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ NB","offer_id":47137028604153,"sku":"120611080NB","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"090 \/ BG","offer_id":47137028636921,"sku":"120611090BG","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"090 \/ NB","offer_id":47137028669689,"sku":"120611090NB","price":9900.0,"currency_code":"JPY","in_stock":true},{"title":"100 \/ BG","offer_id":47137028702457,"sku":"120611100BG","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"100 \/ NB","offer_id":47137028735225,"sku":"120611100NB","price":11000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120611_gousei_syusei.jpg?v=1771222310"},{"product_id":"120015","title":"Body Rompas","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th. \u003cbr\u003eOmni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e This body romper is made from fabric dyed using Familia's first natural dyeing technique (Botanical Guy).\u003cbr\u003e\u003cbr\u003e Each color has its own story, making it a piece that you will cherish.\u003cbr\u003e The motifs are inspired by the words spoken between babies and their families. Each word is beautifully expressed using the Liberty pattern, and the art of a teddy bear on the back murmuring the same words is also a highlight.\u003cbr\u003e \u003cbr\u003eWe also recommend coordinating it with \u003ca href=\"https:\/\/familiar.co.jp\/products\/120611\"\u003epants (quarter length),\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120614\"\u003eoveralls\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120615\"\u003e, salopettes\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120616\"\u003e,\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120617\"\u003eand bloomers\u003c\/a\u003e .\u003cbr\u003e\u003cbr\u003e Brand names and quality symbols are printed by transcription.\u003cbr\u003e\u003cbr\u003e *70cm open on both shoulders *80cm open on left shoulder *Unisex\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"070 \/ BL","offer_id":47137212268793,"sku":"120015070BL","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ GN","offer_id":47137216397561,"sku":"120015070GN","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ Penalty kick","offer_id":47137216430329,"sku":"120015070PK","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ BL","offer_id":47137216463097,"sku":"120015080BL","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ GN","offer_id":47137216495865,"sku":"120015080GN","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ Penalty kick","offer_id":47137216528633,"sku":"120015080PK","price":13200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120015_all.jpg?v=1770081064"},{"product_id":"510312","title":"Pouch (M)","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information] \u003cbr\u003ePouch (M) made of lightweight mesh fabric.\u003cbr\u003e\u003cbr\u003e The deep black watch pattern is finished off with a pop of color zipper.\u003cbr\u003e\u003cbr\u003e The M size comes in vivid yellow, adding a bright impression.\u003cbr\u003e It is breathable and lightweight, making it easy to carry and convenient for outings and travel.\u003cbr\u003e\u003cbr\u003e It comes in three sizes: \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/510313\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePouch (L)\u003c\/span\u003e\u003c\/a\u003e \", \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/510312\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePouch (M)\u003c\/span\u003e\u003c\/a\u003e \", and \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/510311\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePouch (S)\u003c\/span\u003e\u003c\/a\u003e \", so you can use it according to your purpose and the situation.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Body: Height approx. 20cm x Width approx. 26cm x Depth approx. 9cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ NB","offer_id":47137213186297,"sku":"510312000NB","price":6930.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510312_01.jpg?v=1771222886"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_32.jpg?v=1775286188","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0222fw23\/3%e6%9c%88%e5%b1%95%e9%96%8b_2026.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}