{"title":"New born - 0222FW15","description":null,"products":[{"product_id":"510104","title":"mascot","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, in-store sales will begin sequentially if there is stock.\u003cbr\u003e \u003cbr\u003eIn addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.\u003cbr\u003e ■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A whistle-equipped mascot made of soft pile fabric.\u003cbr\u003e\u003cbr\u003e The vibrant colored ribbon around the neck adds an accent.\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 10cm x Width approx. 7.5cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100174991609,"sku":"510104000BL","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ GN","offer_id":47100177645817,"sku":"510104000GN","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100177678585,"sku":"510104000PK","price":3080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510104_01.jpg?v=1769072384"},{"product_id":"120011","title":"Romper-type underwear","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information] \u003cbr\u003eRomper-style underwear with a tricolor color scheme print.\u003cbr\u003e\u003cbr\u003e It uses a fleece material that is wrinkle-resistant, soft to the touch, and plump to the touch.\u003cbr\u003e This all-over print art features animals that represent blessings for babies, such as leaps forward, good fortune, and wisdom.\u003cbr\u003e The animals are paired together to represent the annual theme of \"FRIENDSHIP.\"\u003cbr\u003e\u003cbr\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120009\"\u003e\" \u003cspan style=\"text-decoration: underline;\"\u003eRompass-type underwear\u003c\/span\u003e \"\u003c\/a\u003e Made from the same material as \u003ca href=\"https:\/\/familiar.co.jp\/products\/120012\"\u003e\" \u003cspan style=\"text-decoration: underline;\"\u003eRompass-type underwear\u003c\/span\u003e .\"\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"050 \/ QQ","offer_id":47137212399865,"sku":"120011050QQ","price":7480.0,"currency_code":"JPY","in_stock":true},{"title":"060 \/ QQ","offer_id":47137214398713,"sku":"120011060QQ","price":7480.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120011_01.jpg?v=1769753102"},{"product_id":"510310","title":"Shoulder bag","description":"\u003cp\u003e[Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e An expressive shoulder bag with an original Liberty pattern quilted.\u003cbr\u003e\u003cbr\u003e The inside of the bag is made of red familiar check nylon material, making it sturdy and able to stand on its own.\u003cbr\u003e The key point is that the two zippers are in a contrasting color.\u003cbr\u003e\u003cbr\u003e The shoulder strap is removable and can also be used as a pouch.\u003cbr\u003e \u003cbr\u003e『 \u003ca href=\"https:\/\/familiar.co.jp\/products\/120616\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOveralls\u003c\/span\u003e\u003c\/a\u003e 』, 『 \u003ca href=\"https:\/\/familiar.co.jp\/products\/240497\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDress\u003c\/span\u003e\u003c\/a\u003e 』, 『 \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/510308\"\u003eBag (S)』\u003c\/a\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/510309\"\u003e\u003c\/a\u003e\u003c\/span\u003e ' and ' \u003ca href=\"https:\/\/familiar.co.jp\/products\/510309\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBag (L)\u003c\/span\u003e\u003c\/a\u003e ' are made from the same material.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Main body: length approx. 20cm x width approx. 26cm\u003cbr\u003e Shoulder strap length: approx. 120cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ MX","offer_id":47137213645049,"sku":"510310000MX","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510310_01_c593ecc0-402a-4b78-9534-e7f80e729102.jpg?v=1771222719"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_21_1686584b-5245-4eed-b813-25be303ea9e4.jpg?v=1775285734","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0222fw15\/nb0221fw92.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}