{"title":"New born - 0222FW04","description":null,"products":[{"product_id":"510104","title":"mascot","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, in-store sales will begin sequentially if there is stock.\u003cbr\u003e \u003cbr\u003eIn addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.\u003cbr\u003e ■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A whistle-equipped mascot made of soft pile fabric.\u003cbr\u003e\u003cbr\u003e The vibrant colored ribbon around the neck adds an accent.\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 10cm x Width approx. 7.5cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100174991609,"sku":"510104000BL","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ GN","offer_id":47100177645817,"sku":"510104000GN","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100177678585,"sku":"510104000PK","price":3080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510104_01.jpg?v=1769072384"},{"product_id":"120617","title":"Bloomers","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e Colorful gingham check bloomers.\u003cbr\u003e\u003cbr\u003e The hip width is designed to be wider, and we focused on creating a cute, rounded silhouette. \u003cbr\u003eThese bloomers have a simple design with large appliqués, giving them a cute look when worn.\u003cbr data-end=\"216\" data-start=\"213\"\u003e\u003cbr\u003e The blue has a small gingham check pattern, while the green and pink have a larger gingham check pattern, and we recommend coordinating it with a body romper.\u003cbr data-end=\"269\" data-start=\"266\"\u003e It can also be worn as underwear under dresses and skirts.\u003cbr data-end=\"304\" data-start=\"301\"\u003e\u003cbr\u003e This item makes a great gift when paired with a \u003ca href=\"https:\/\/familiar.co.jp\/products\/510052\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ebib\u003c\/span\u003e\u003c\/a\u003e made of the same fabric and design.\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Compatible with 70cm to 80cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47137212432633,"sku":"120617000BL","price":7700.0,"currency_code":"JPY","in_stock":false},{"title":"000 \/ GN","offer_id":47137219510521,"sku":"120617000GN","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47137219543289,"sku":"120617000PK","price":7700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120617_02.jpg?v=1769504205"},{"product_id":"120016","title":"Body Rompas","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e Body romper made from original thin jersey material.\u003cbr\u003e \u003cbr\u003eThe neckline is finished like a T-shirt, so it doesn't feel like underwear even when worn alone, and you can wear it with pants or bloomers and go out.\u003cbr\u003e\u003cbr\u003e The key feature is the back print, which has a different message for each color.\u003cbr\u003e The bears on the chest come in pairs, representing the year-round theme of \"FRIENDSHIP.\"\u003cbr\u003e \u003cbr\u003eWe also recommend coordinating it with \u003ca href=\"https:\/\/familiar.co.jp\/products\/120611\"\u003e`` \u003cspan style=\"text-decoration: underline;\"\u003epants (quarter length)\u003c\/span\u003e ,''\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120612\"\u003e` \u003cspan style=\"text-decoration: underline;\"\u003e`bloomers\u003c\/span\u003e ,''\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120614\"\u003e`` \u003cspan style=\"text-decoration: underline;\"\u003eoveralls\u003c\/span\u003e ,'\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120615\"\u003e' `` \u003cspan style=\"text-decoration: underline;\"\u003esummer jumpers\u003c\/span\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/familiar.co.jp\/products\/120616\"\u003e,'' and `` \u003cspan style=\"text-decoration: underline;\"\u003esummer jumpers\u003c\/span\u003e\u003c\/a\u003e .''\u003cbr\u003e\u003cbr\u003e The front is made with adhesive embroidery and the back is made with pigment printing.\u003cbr\u003e Brand names and quality symbols are printed by transcription.\u003cbr\u003e\u003cbr\u003e *70cm: Open on both shoulders *80cm: Open on left shoulder *Unisex\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"070 \/ NB","offer_id":47137212662009,"sku":"120016070NB","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ Penalty kick","offer_id":47137215643897,"sku":"120016070PK","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ WH","offer_id":47137215676665,"sku":"120016070WH","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ NB","offer_id":47137215709433,"sku":"120016080NB","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ Penalty kick","offer_id":47137215742201,"sku":"120016080PK","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ WH","offer_id":47137215774969,"sku":"120016080WH","price":11000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120016_01.jpg?v=1769754898"},{"product_id":"510052","title":"Style","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A colorful gingham check bib.\u003cbr\u003e\u003cbr\u003e The simple design features large appliques, creating a cute and impactful finish when worn.\u003cbr\u003e The blue color scheme uses medium gingham, while the green and pink color scheme uses large gingham, allowing you to enjoy different looks for each.\u003cbr\u003e The dimensions are slightly larger than usual, so it can be worn even after the newborn stage.\u003c\/p\u003e\n\n \u003cp\u003eIt uses the same material and art as \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120617\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBloomers\u003c\/span\u003e\u003c\/a\u003e ,\" so it's recommended not only as a set but also as a gift.\u003cbr\u003e\u003cbr\u003e The large bear appliqué, which has a slightly nostalgic feel, has been given a new look by combining it with colorful gingham check.\u003cbr\u003e The face is made of pile material, which is soft and pleasant to the touch.\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 17cm x Width approx. 19.5cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47137213546745,"sku":"510052000BL","price":5280.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ GN","offer_id":47137219444985,"sku":"510052000GN","price":5280.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47137219477753,"sku":"510052000PK","price":5280.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510052_01.jpg?v=1770169318"},{"product_id":"510316","title":"ポーチ（L）","description":"\u003cp\u003e【商品情報】\u003cbr\u003e軽くてデイリーに活躍するポーチ。\u003cbr\u003e\u003cbr\u003e表・裏・内側をカラフルに切り替えたカラーブロックデザインが、コーディネートのアクセントになります。\u003cbr\u003e持ち手ひもは多色糸で織られているので、カラフルで遊び心のある仕上がりに。\u003cbr\u003eオリジナルの引き手付きファスナーはホワイト。\u003cbr\u003e\u003cbr\u003e素材には、ソフトな風合いと適度なハリ・コシを兼ね備えたポリエステルタフタを使用しています。\u003cbr\u003e軽量で扱いやすく、デイリー使いにぴったりです。\u003cbr\u003e\u003cbr\u003e『\u003ca href=\"https:\/\/familiar.co.jp\/products\/510315\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eポーチ（S）\u003c\/span\u003e\u003c\/a\u003e』も展開しているので、用途に合わせて使い分けが可能です。\u003cbr\u003e\u003cbr\u003e〈サイズ〉\u003cbr\u003e・本体：たて 約29cm × よこ 約19cm × マチ 約8cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ GN","offer_id":47497321349369,"sku":"510316000GN","price":5280.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ OR","offer_id":47497326919929,"sku":"510316000OR","price":5280.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510316_01.jpg?v=1774589311"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_22_43f91929-a91d-4652-ab56-57f3462f479c.jpg?v=1778471940","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0222fw04\/hashtag_baby.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}