{"title":"New born - 0221FW99","description":null,"products":[{"product_id":"510107","title":"Listratle","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, if there is stock, we will start selling it in stores one by one.\u003cbr\u003e\u003cbr\u003e In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not. \u003cbr\u003e■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A heart-shaped rattle that can be worn on the wrist.\u003cbr\u003e\u003cbr\u003e Available in four colorful colors, the heart features two bears nestled together.\u003cbr\u003e Even babies who can't yet hold things on their own can enjoy the gentle sounds.\u003cbr\u003e\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Heart: height approx. 4cm x width approx. 5.5cm\u003cbr\u003e Ring: Total length 12.5cm x width 2cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100173779193,"sku":"510107000BL","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100178661625,"sku":"510107000PK","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ RD","offer_id":47100178694393,"sku":"510107000RD","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ YE","offer_id":47100178727161,"sku":"510107000YE","price":2750.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510107_01.jpg?v=1766035485"},{"product_id":"120003","title":"Meeting short-sleeved underwear","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e The basic undergarment worn all year round.\u003cbr\u003e\u003cbr\u003e A new type that uses Liberty print on the edges of the white base fabric.\u003cbr\u003e The material used is a milling material that fits the body comfortably.\u003cbr\u003e The finishing is also carefully considered, resulting in a fluffy material that is wrinkle-resistant and soft to the touch.\u003cbr\u003e\u003cbr\u003e The art is made of thin loops of embroidery floss and features beautiful hand-embroidered messages for your baby.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/120004\"\u003e\" \u003cspan style=\"text-decoration: underline;\"\u003eMeeting short-sleeved underwear\u003c\/span\u003e \"\u003c\/a\u003e Made from the same material as \u003ca href=\"https:\/\/familiar.co.jp\/products\/120005\"\u003e\" \u003cspan style=\"text-decoration: underline;\"\u003eMeeting short-sleeved underwear\u003c\/span\u003e .\"\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003cbr\u003e \u0026lt;Specification details\u0026gt;\u003cbr\u003e - The side seams and sleeve seams are placed on the outside, creating a pattern that feels comfortable against the skin.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"050 \/ BL","offer_id":47137211547897,"sku":"120003050BL","price":5500.0,"currency_code":"JPY","in_stock":true},{"title":"050 \/ RD","offer_id":47345044226297,"sku":"120003050RD","price":5500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120003_01.jpg?v=1769740050"},{"product_id":"510054","title":"Style","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A bib made of soft jersey material with a Liberty pattern.\u003cbr\u003e \u003cbr\u003eThe Liberty print and bear silhouette are eye-catching features when worn. The strings have elastic in them, making them easy to put on and take off.\u003cbr\u003e\u003cbr\u003e The blue color scheme uses the \"Lilibet\" pattern, and the red color scheme uses the \"Meadow Song\" pattern.\u003cbr\u003e The back is made of soft laminated fabric.\u003cbr\u003e\u003cbr\u003e It is made from the same material as the \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120003\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMeeting Short Sleeve Undershirt\u003c\/span\u003e\u003c\/a\u003e \" and \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120008\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRompass Undershirt\u003c\/span\u003e\u003c\/a\u003e ,\" and is recommended as a gift.\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 13.4cm x Width approx. 18.5cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ RD","offer_id":47137215021305,"sku":"510054000RD","price":6050.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ BL","offer_id":47137213055225,"sku":"510054000BL","price":6050.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510054_01.jpg?v=1769481490"},{"product_id":"120008","title":"Romper-type underwear","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e Underwear made with Liberty print.\u003cbr\u003e \u003cbr\u003eThis is a stylish undergarment that feels like you're not even wearing underwear, even when you wear it alone.\u003cbr\u003e The adhesive embroidery of the bear adds a touch of casual cuteness and a clean color scheme that is reminiscent of underwear.\u003cbr\u003e\u003cbr\u003e *Unisex\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"050 \/ BL","offer_id":47137213415673,"sku":"120008050BL","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"050 \/ RD","offer_id":47345795793145,"sku":"120008050RD","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"060 \/ BL","offer_id":47137215119609,"sku":"120008060BL","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"060 \/ RD","offer_id":47345795825913,"sku":"120008060RD","price":7700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120008_01.jpg?v=1769747562"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_20_82492222-0c8b-44c9-a0d8-0806e5e43602.jpg?v=1778473751","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0221fw99\/hashtag_newborn.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}