{"title":"New born - 0221FW95","description":null,"products":[{"product_id":"150121","title":"Sleeved romper","description":"\u003cp\u003e [Product information]\u003cbr\u003e A sleeved romper featuring a chambray-style red Familia check pattern.\u003cbr\u003e\u003cbr\u003e The key feature is the small round collar design with a split back.\u003cbr\u003e The material used is the classic reverse pique bird's eye.\u003cbr\u003e It has a smooth texture and is perfect for spring and summer outings.\u003cbr\u003e This is a standard item that is easy to use on a daily basis, so it is also recommended as a gift. \u003cbr\u003eThe art of the bear and terrier holding strawberries is linked to the \" \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/150120\"\u003eSleeved Rompers\u003c\/a\u003e\u003c\/span\u003e .\"\u003cbr\u003e\u003cbr\u003e ※Girl model (height 68cm) wearing size 70\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"060 \/ Penalty kick","offer_id":45692321825017,"sku":"150121060PK","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ Penalty kick","offer_id":45692322447609,"sku":"150121070PK","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ Penalty kick","offer_id":45692322480377,"sku":"150121080PK","price":13200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150121_01.jpg?v=1734938485"},{"product_id":"510108","title":"Listratle","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e \u003cbr\u003e■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, if there is stock, we will start selling it in stores one by one.\u003cbr\u003e\u003cbr\u003e In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.\u003cbr\u003e ■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye. \u003cbr\u003eI feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e\u003cbr\u003e \u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A bear face rattle that can be worn on the wrist.\u003cbr\u003e\u003cbr\u003e The bear's face is soft and comfortable to the touch, and the ring is made of familiar check.\u003cbr\u003e Even babies who can't yet hold things on their own can enjoy the gentle sounds.\u003cbr\u003e\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Bear face: height approx. 4.2cm x width approx. 5.5cm\u003cbr\u003e Ring: Total length 12.5cm x width 3cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt; \u003cbr\u003e- Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ XB","offer_id":47100174762233,"sku":"510108000XB","price":3300.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ XF","offer_id":47100180660473,"sku":"510108000XF","price":3300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510108_01.jpg?v=1766035637"},{"product_id":"510053","title":"Style","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Thursday, March 5th.\u003cbr\u003e Omni service (in-store pickup) will begin on Friday, March 6th at 10:00.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A gorgeous bib with a detachable collar design.\u003cbr\u003e\u003cbr\u003e The smooth pique material combined with familiar check ruffles adds a touch of elegance to the outfit.\u003cbr\u003e \u003cbr\u003eIt stands out when paired with simple clothing and can be worn for a wide range of occasions, from everyday wear to special occasions.\u003cbr\u003e It can be worn not only as a bib but also as a detachable collar.\u003cbr\u003e\u003cbr\u003e The small bear is embroidered and decorated with a small ribbon.\u003cbr\u003e Although it is modest in size, the embroidery adds a subtle accent.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47137025982713,"sku":"510053000BL","price":7700.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47137030177017,"sku":"510053000PK","price":7700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510053_01._Syusei.jpg?v=1768286859"},{"product_id":"510255","title":"授乳ケープ","description":"\u003cp\u003e【商品情報】\u003cbr\u003e上半身をしっかりカバーできる、スカーフタイプの授乳ケープ。\u003cbr\u003e\u003cbr\u003e頭からすっぽりとかぶるだけで簡単に着用でき、外出先でもスムーズにお使いいただけます。\u003cbr\u003e端にあしらったファミリアチェックのフリルと、クマのアップリケがかわいらしく、華やかなデザインです。シワになりにくい生地で、折りたたんで持ち歩くのにも便利。\u003cbr\u003e授乳時はもちろん、膝掛けやストールとしてもお使いいただけます。\u003cbr\u003e\u003cbr\u003e〈サイズ〉\u003cbr\u003e・本体：たて 約110cm × よこ 約110cm \u003cbr\u003e\u003cbr\u003e※女性モデル(身長161cm)着用イメージ\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ NB","offer_id":47497321808121,"sku":"510255000NB","price":17600.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510255_01.jpg?v=1775033967"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_11_7b988514-300d-47a1-86d0-1d759ef04bbe.jpg?v=1778472892","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0221fw95\/fami_egift.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}