{"title":"New born - 0221FW94","description":null,"products":[{"product_id":"150120","title":"Sleeved romper","description":"\u003cp\u003e [Product information] \u003cbr\u003eA polo shirt-style sleeved romper featuring a chambray-style blue Familia check pattern.\u003cbr\u003e\u003cbr\u003e The material used is the classic reverse pique bird's eye.\u003cbr\u003e It has a smooth texture and is perfect for spring and summer outings.\u003cbr\u003e This is a standard item that is easy to use on a daily basis, so it also makes a great gift.\u003cbr\u003e The artwork featuring a bear and a terrier gazing at each other is linked to the \" \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/150121\"\u003esleeved romper\u003c\/a\u003e\u003c\/span\u003e .\"\u003cbr\u003e\u003cbr\u003e ※ Boys' model (height 67.5cm) wearing size 70\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"060 \/ BL","offer_id":45692321235193,"sku":"150120060BL","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"070 \/ BL","offer_id":45692322513145,"sku":"150120070BL","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"080 \/ BL","offer_id":45692322545913,"sku":"150120080BL","price":13200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150120_01.jpg?v=1734938445"},{"product_id":"510107","title":"Listratle","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, if there is stock, we will start selling it in stores one by one.\u003cbr\u003e\u003cbr\u003e In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not. \u003cbr\u003e■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A heart-shaped rattle that can be worn on the wrist.\u003cbr\u003e\u003cbr\u003e Available in four colorful colors, the heart features two bears nestled together.\u003cbr\u003e Even babies who can't yet hold things on their own can enjoy the gentle sounds.\u003cbr\u003e\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Heart: height approx. 4cm x width approx. 5.5cm\u003cbr\u003e Ring: Total length 12.5cm x width 2cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100173779193,"sku":"510107000BL","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100178661625,"sku":"510107000PK","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ RD","offer_id":47100178694393,"sku":"510107000RD","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ YE","offer_id":47100178727161,"sku":"510107000YE","price":2750.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510107_01.jpg?v=1766035485"},{"product_id":"510254","title":"backpack","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A backpack that can also be used for the \"Issho Mochi\" celebration for a first birthday.\u003cbr\u003e \u003cbr\u003eThis adorable design features a bear face flap made of fluffy fur material and a blue ribbon as an accent.\u003cbr\u003e\u003cbr\u003e The main body is made of the same fabric as the \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/150822\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTwo-Way All\u003c\/span\u003e\u003c\/a\u003e \", giving it a soft texture.\u003cbr\u003e This is also a recommended item for gifts.\u003cbr\u003e\u003cbr\u003e *Unisex\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Body: length approx. 24cm x width approx. 24cm x depth approx. 10cm\u003cbr\u003e Shoulder strap: Total length approx. 50cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ WH","offer_id":47137212006649,"sku":"510254000WH","price":19800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510254_01_2165a50c-34b7-4495-94b9-7b99ec07ca25.jpg?v=1775538046"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infanB_11.jpg?v=1778472615","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0221fw94\/26ss.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}