{"title":"New born - 0221FW86","description":null,"products":[{"product_id":"150588","title":"Wrapket","description":"\u003cp\u003e [Product information]\u003cbr\u003e A wrap blanket with a large bear applique as its highlight.\u003cbr\u003e\u003cbr\u003e The frills have been designed to add volume and to look gorgeous when wrapped around a baby.\u003cbr\u003e The quilted padding keeps you warm even in winter.\u003cbr\u003e The side that wraps around your baby (front) is made of soft pile material. \u003cbr\u003eThe motif of this item, which is from the same series as the \" \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/familiar.co.jp\/products\/150822\"\u003eTwo-Way All\u003c\/a\u003e\u003c\/span\u003e ,\" is appliqué embroidery using shiny satin fabric and silver thread.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Length approx. 85cm x Width approx. 85cm (including frills)\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ WH","offer_id":43842417033465,"sku":"150588000WH","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150588_01.jpg?v=1687501795"},{"product_id":"150822","title":"Two-Way All","description":"\u003cp\u003e [Product information]\u003cbr\u003e A two-way all-in-one made from smooth, sparkling border fabric.\u003cbr\u003e The sailor-style collar is accented with a satin ribbon line for a shiny look, creating a glamorous impression without being too flashy.\u003cbr\u003e The cuffs are elastic and ruffled, giving the design a simple yet not too casual look.\u003cbr\u003e\u003cbr\u003e The parts that come into contact with the skin are made of 100% cotton, making them gentle on newborn baby's skin. \u003cbr\u003eThe bear appliqué embroidery is made from shiny satin fabric and silver thread, and cotton fabric is glued to the back for a gentle feel against the skin.\u003cbr\u003e\u003cbr\u003e *Elastic cuffs\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e 60: 50-60cm (for newborns to around 5 months old)\u003cbr\u003e\u003cbr\u003e \u0026lt;How to wear\u0026gt;\u003cbr\u003e By fastening the snaps, it can be used as both a dress and a coverall.\u003cbr\u003e The size is suitable for babies from 50cm to 60cm, and can be worn from newborns to around 4-5 months old.\u003cbr\u003e Since it will be worn for a long period of time, it is a good idea to adjust the underwear according to the season.\u003cbr\u003e\u003cbr\u003e ① Dress type: Fasten the snaps on both the front and back of the dress to turn it into a dress.\u003cbr\u003e To avoid restricting your baby's active movements, please leave the four bottom snaps on the front open.\u003cbr\u003e\u003cbr\u003e ②Coverall type: Fasten three snaps on the front and back to separate the left and right halves to create a coverall type.\u003cbr\u003e \u003cbr\u003e※Image of a girl model (height 56cm) wearing the garment\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"060 \/ WH","offer_id":43842419687673,"sku":"150822060WH","price":16500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150822_01.jpg?v=1687501942"},{"product_id":"510107","title":"Listratle","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, if there is stock, we will start selling it in stores one by one.\u003cbr\u003e\u003cbr\u003e In addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not. \u003cbr\u003e■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A heart-shaped rattle that can be worn on the wrist.\u003cbr\u003e\u003cbr\u003e Available in four colorful colors, the heart features two bears nestled together.\u003cbr\u003e Even babies who can't yet hold things on their own can enjoy the gentle sounds.\u003cbr\u003e\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e Heart: height approx. 4cm x width approx. 5.5cm\u003cbr\u003e Ring: Total length 12.5cm x width 2cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100173779193,"sku":"510107000BL","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100178661625,"sku":"510107000PK","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ RD","offer_id":47100178694393,"sku":"510107000RD","price":2750.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ YE","offer_id":47100178727161,"sku":"510107000YE","price":2750.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510107_01.jpg?v=1766035485"},{"product_id":"510055","title":"Style","description":"\u003cp\u003e [Information]\u003cbr\u003e This product will be available for pre-sale on our online shop from 10:00 on Wednesday, April 8th.\u003cbr\u003e Omni service (in-store pickup) will begin on Thursday, April 9th ​​at 10:00 AM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information] \u003cbr\u003eA bow tie bib that combines striped material and original check.\u003cbr\u003e\u003cbr\u003e This is a stylish item that can be worn for everyday use as well as for parties, and will take your outfit to the next level.\u003cbr\u003e\u003cbr\u003e A single embroidered design of a smug-looking bear.\u003cbr\u003e The adhesive embroidery gives it just the right amount of presence.\u003cbr\u003e\u003cbr\u003e *Bow tie cannot be removed\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 11.8cm x Width approx. 20.2cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ GY","offer_id":47137212465401,"sku":"510055000GY","price":6050.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510055_01.jpg?v=1769481507"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantB_11_64637312-7a6a-43e3-a58f-489bb764b5ec.jpg?v=1783068164","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0221fw86.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}