{"title":"New born - 0221FW85","description":null,"products":[{"product_id":"150302","title":"Style","description":"\u003cp\u003e [Product information]\u003cbr\u003e A bib available in four different colors.\u003cbr\u003e\u003cbr\u003e It uses sleepy pile that is gentle on the skin.\u003cbr\u003e The bear in the art is embroidered to look like it is wearing clothes.\u003cbr\u003e The art changes to match the color of the device, so we recommend getting different colors.\u003cbr\u003e \u003cbr\u003e\u003ca rel=\"noopener\" style=\"color: rgb(43, 0, 255); text-decoration: underline;\" href=\"https:\/\/familiar.co.jp\/pages\/sleepypile\" target=\"_blank\"\u003eFor more information about Sleepy Pile, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Height 16cm x Width 17.5cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ LB","offer_id":43457573880057,"sku":"150302000LB","price":3850.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ NB","offer_id":43457573912825,"sku":"150302000NB","price":3850.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":43457573945593,"sku":"150302000PK","price":3850.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ WH","offer_id":43457573978361,"sku":"150302000WH","price":3850.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/products\/150302_01.jpg?v=1675153426"},{"product_id":"150804","title":"Sleeping vest","description":"\u003cp\u003e [Product information]\u003cbr\u003e Sleeping vest made of gauze blanket material.\u003cbr\u003e \u003cbr\u003eIt is made using a four-layer weave method, and the surface and lining that touch the skin are made of 100% cotton.\u003cbr\u003e The surface is made of \"untwisted yarn\" for a soft feel.\u003cbr\u003e The second and third layers are woven with polyester cotton thread, which allows for plenty of air to be trapped, making the fabric breathable and preventing heat buildup.\u003cbr\u003e\u003cbr\u003e The open shoulder design makes it easy to put on and take off, and when your baby is still young, you can fasten the snaps at the hem to prevent it from rolling up.\u003cbr\u003e As your child grows, you can leave the buttons at the bottom unfastened and use it as a loose vest. \u003c\/p\u003e\n\n\u003cp\u003e\u003cvideo style=\"max-width: 100%; height: auto;\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" controls=\"controls\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/cde7b5bf5c5e4c06b5d410af61b38d4e.mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"003 \/ BL","offer_id":44883608797433,"sku":"150804003BL","price":13200.0,"currency_code":"JPY","in_stock":true},{"title":"003 \/ Penalty kick","offer_id":44883609223417,"sku":"150804003PK","price":13200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/150804_01.jpg?v=1717462570"},{"product_id":"120107","title":"Two-way all (spring\/summer to autumn)","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, in-store sales will begin sequentially if there is stock.\u003cbr\u003e \u003cbr\u003eIn addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.\u003cbr\u003e ■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A two-way all-in-one with a simple design and available in three colors.\u003cbr\u003e\u003cbr\u003e Made with soft, comfortable sleepy pile material, this is a perfect gift for everyday use or as a first baby item.\u003cbr\u003e\u003cbr\u003e The key feature is the simple yet gorgeous applique, made from shiny satin fabric and embroidered with glitter thread that matches the base color.\u003cbr\u003e \u003cbr\u003eIt is linked to the items \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120101\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTwo Way All\u003c\/span\u003e\u003c\/a\u003e \", \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120103\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTwo Way All\u003c\/span\u003e\u003c\/a\u003e \", and \" \u003ca href=\"https:\/\/familiar.co.jp\/products\/120104\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTwo Way All\u003c\/span\u003e\u003c\/a\u003e \".\u003cbr\u003e\u003cbr\u003e *Appliqué (adhesive embroidery)\u003cbr\u003e *Unisex\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"060 \/ BL","offer_id":47101794975993,"sku":"120107060BL","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"060 \/ Penalty kick","offer_id":47101799301369,"sku":"120107060PK","price":11000.0,"currency_code":"JPY","in_stock":true},{"title":"060 \/ GN","offer_id":48639269110009,"sku":"120107060GN","price":11000.0,"currency_code":"JPY","in_stock":false},{"title":"060 \/ WH","offer_id":47101799334137,"sku":"120107060WH","price":11000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/120107_01_all.jpg?v=1783300285"},{"product_id":"510104","title":"mascot","description":"\u003cp\u003e [Information]\u003cbr\u003e Please see below for how to purchase this product.\u003cbr\u003e\u003cbr\u003e ■ Online store sales start date and time: Saturday, February 14, 2026, 10:00\u003cbr\u003e\u003cbr\u003e ■ Omni Service (Pick up at store)\u003cbr\u003e Service start date and time: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e\u003cbr\u003e ■After the in-store sales omni service (store pickup) begins, in-store sales will begin sequentially if there is stock.\u003cbr\u003e \u003cbr\u003eIn addition, the following experience stores will be selling the product in-store regardless of whether it is in stock or not.\u003cbr\u003e ■Sales start date: Saturday, February 14, 2026, 10:00 AM\u003cbr\u003e ■ Participating stores: Familia Kobe Main Store, Daikanyama Store, Osaka Takashimaya Store, Kyoto Takashimaya Store, Nishinomiya Hankyu Store, Hankyu Umeda Main Store, Takashimaya Shinjuku Store, Takashimaya Tamagawa Store, Takashimaya Yokohama Store, Matsuzakaya Nagoya Store, Fukuoka Iwataya Store\u003cbr\u003e\u003cbr\u003e ■ \"Pre-Mama Festival -for the first 1000 days-\"\u003cbr\u003e Event period: February 14th (Sat) to 23rd (Mon, national holiday), 2026 \u003cbr\u003e\u003cimg src=\"https:\/\/i.shgcdn.com\/a394f3c5-2b2d-4f93-b558-110c77949412\/-\/format\/auto\/-\/quality\/normal\/\"\u003e\u003cbr\u003e\u003cbr\u003e The 270 days from finding out you're pregnant until giving birth pass by in the blink of an eye.\u003cbr\u003e I feel excited, but also a little anxious, as I imagine the baby I'll soon be meeting.\u003cbr\u003e Familiar will support expectant mothers and fathers to enjoy this important time of waiting for their baby, despite all their mixed feelings, and to help them relieve their anxieties and worries.\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/familiar.co.jp\/blogs\/event\/202602premamafes\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFor more details about the Pre-Mama Festival, click here\u0026gt;\u0026gt;\u0026gt;\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e [Product information]\u003cbr\u003e A whistle-equipped mascot made of soft pile fabric.\u003cbr\u003e\u003cbr\u003e The vibrant colored ribbon around the neck adds an accent.\u003cbr\u003e It is also recommended as a plus one item for gifts.\u003cbr\u003e\u003cbr\u003e \u0026lt;size\u0026gt;\u003cbr\u003e・Length approx. 10cm x Width approx. 7.5cm\u003cbr\u003e\u003cbr\u003e \u0026lt;Care Instructions\u0026gt;\u003cbr\u003e - Use a neutral detergent and wash gently by hand.\u003cbr\u003e -After washing, reshape the product and dry it completely in the shade.\u003cbr\u003e -Please avoid using a dryer.\u003cbr\u003e - If the product contains filling materials such as bells or whistles, ring them to remove moisture before drying.\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BL","offer_id":47100174991609,"sku":"510104000BL","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ GN","offer_id":47100177645817,"sku":"510104000GN","price":3080.0,"currency_code":"JPY","in_stock":true},{"title":"000 \/ Penalty kick","offer_id":47100177678585,"sku":"510104000PK","price":3080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510104_01.jpg?v=1769072384"},{"product_id":"510256","title":"ベビーブラシ","description":"\u003cp\u003e【商品情報】\u003cbr\u003eデリケートなあかちゃんのために、やわらかなヤギ毛を使用したベビーブラシ。\u003cbr\u003e\u003cbr\u003e天然毛ならではのソフトな肌あたりで、髪と地肌をやさしく整えます。\u003cbr\u003e頭皮にほどよい刺激を与えながら、心地よくケアできるのもポイント。\u003cbr\u003eゴールドのクマのワンポイントが、上品かつさりげないかわいらしさを添えます。\u003cbr\u003e\u003cbr\u003e〈サイズ〉\u003cbr\u003e・本体：たて 約15.8cm × よこ 約4cm\u003cbr\u003e\u003c\/p\u003e","brand":"ファミリア公式サイト","offers":[{"title":"000 \/ BN","offer_id":47497322201337,"sku":"510256000BN","price":5500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/files\/510256_01_aaa6c3dc-a5c3-4019-b3d4-e22dfd7ab1e8.jpg?v=1775034016"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3611\/0585\/collections\/infantG_10_e55ddfa6-faa3-4392-9a7a-c95254c7b03f.jpg?v=1783068115","url":"https:\/\/familiar.co.jp\/en\/collections\/newborn-0221fw85\/2605_premamafes.oembed","provider":"ファミリア公式サイト","version":"1.0","type":"link"}